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~isPartOf:"Handbook of research on mobile marketing management"
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Mobile communications
18
Mobilkommunikation
18
Mobile Marketing
8
Mobile marketing
8
Marketing management
5
Marketingmanagement
5
Mobile Business
5
Mobile business
5
Consumer behaviour
4
Innovation adoption
4
Innovationsakzeptanz
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Deutschland
3
Germany
3
Internet marketing
3
Online-Marketing
3
Relationship marketing
3
Target group
3
Zielgruppe
3
Direct marketing
2
Direktmarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Telecommunications services
2
Telekommunikationsdienst
2
Viral marketing
2
Virales Marketing
2
Welt
2
World
2
2001-2008
1
2002-2007
1
Advertising effects
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Business model
1
Customer acquisition
1
Descriptive statistics
1
Deskriptive Statistik
1
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19
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Aufsatz im Buch
19
Book section
19
Case study
2
Fallstudie
2
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English
19
Author
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Nasır, Süphan
2
Akter, Shahriar
1
Barnes, Stuart J.
1
Brown, Mark
1
Carroll, Amy
1
Drossos, Dimitris
1
Eriksson, Carina Ihlström
1
Garito, Marco
1
Giaglis, George M.
1
Haunstetter, Tobias
1
Heinemann, Andreas
1
Karjaluoto, Heikki
1
Kondo, Fumiyo N.
1
Lee, Dennis
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Link, Jörg
1
Mann, Andreas
1
Mannix, Richard
1
McKenzie, Jonathon
1
Muhlberger, Ralf
1
Nakahara, Mariko
1
Nohlen, Niklas
1
Pousttchi, Key
1
Prein, Jan
1
Reeh, Marc-Oliver
1
Riempp, Gerold
1
Schulz, Sebastian
1
Schumacher, Henrik
1
Scornavacca, Eusebio
1
Seal, Kala Chand
1
Seidl, Franziska
1
Silberer, Günter
1
Sirkeci, Ibrahim
1
Smolnik, Stefan
1
Straub, Tobias
1
Uwadaira, Yasuhiro
1
Vatanparast, Ramin
1
Wiedemann, Dietmar G.
1
Wiedmann, Klaus-Peter
1
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Handbook of research on mobile marketing management
Telecommunications policy : the international journal of digital economy, data sciences and new media
733
Information economics and policy : IEP
170
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
129
Technological forecasting & social change : an international journal
121
SpringerLink / Bücher
89
NBER working paper series
82
Kom / Kommission der Europäischen Gemeinschaften
80
Discussion paper series / IZA
78
Journal of retailing and consumer services
71
Working paper
70
CESifo working papers
60
Working paper / Eurofound
59
Industrial relations and social dialogue
58
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
56
Journal of business research : JBR
55
Europäische Hochschulschriften / 5
54
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
49
NBER Working Paper
47
Applied economics
45
International journal of networking and virtual organisations : IJNVO
45
Journal of regulatory economics
44
Working paper / National Bureau of Economic Research, Inc.
43
International journal of business information systems : IJBIS
42
AGDI working paper
41
Discussion paper / Centre for Economic Policy Research
41
International journal of industrial organization
41
New technology, work and employment
41
OECD Digital Economy Papers
41
Policy research working paper : WPS
40
Discussion papers / CEPR
38
GLO discussion paper
38
IZA Discussion Paper
38
Law and economics of international telecommunications
37
Review of industrial organization : RIO
37
Gabler Edition Wissenschaft
36
Handbook of research in mobile business : technical, methodological, and social perspectives
36
OECD working papers
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Industrial and corporate change
33
Discussion paper / Tinbergen Institute
32
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ECONIS (ZBW)
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Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
2
A framework for understanding mobile value offering through multi-country studies
Seal, Kala Chand
- In:
Handbook of research on mobile marketing management
,
(pp. 129-156)
.
2010
Persistent link: https://www.econbiz.de/10003919352
Saved in:
3
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
4
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
5
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
6
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
7
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
8
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
9
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
10
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
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