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Consumer behaviour
149
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149
Advertising effects
122
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122
Experiment
70
Personality psychology
70
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70
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Moulard, Julie Guidry
4
Wagner, Udo
4
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2
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Das, Gopal
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Diels, Jana Luisa
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Eisend, Martin
2
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Gaustad, Tarje
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1
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Psychology & marketing
Journal of economic behavior & organization : JEBO
1,485
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Economics letters
949
CESifo working papers
887
NBER working paper series
770
Journal of econometrics
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520
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International Journal of Energy Economics and Policy : IJEEP
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325
European economic review : EER
316
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
312
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Econometric theory
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MPRA Paper
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CESifo Working Paper Series
279
Journal of advertising research
274
Econometric reviews
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CESifo Working Paper
266
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
258
The American economic review
253
Jena economic research papers
249
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
254
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1
How sampling high- and low-quality products affects enjoyment
Stuppy, Anika
;
Van den Bergh, Bram
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 726-740
Persistent link: https://www.econbiz.de/10013165431
Saved in:
2
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
3
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
4
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
5
The effects of combining front-of-pack nutritional labels on consumers' subjective understanding, trust, and preferences
Mazzù, Marco Francesco
;
Marozzo, Veronica
;
Baccelloni, …
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1484-1500
Persistent link: https://www.econbiz.de/10014338295
Saved in:
6
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
7
Hedonic objects and utilitarian experiences : the overriding influence of hedonism in driving consumer happiness
Kousi, Sofia
;
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1634-1645
Persistent link: https://www.econbiz.de/10014338311
Saved in:
8
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
9
Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie
;
Prügl, Reinhard
;
Lude, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
Saved in:
10
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
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