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~subject:"Anthropologie"
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Search: subject:"Toys"
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Anthropologie
Toys
103
Spielwaren
76
Toy industry
21
USA
21
Spielwarenbranche
19
United States
19
Spielzeug
17
EU countries
12
EU-Staaten
12
Children (age groups)
10
Marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Product safety
9
Produktsicherheit
9
toys
9
Children
7
Kinder
7
Online retailing
7
Online-Handel
7
Parents
7
Deutschland
6
Spielzeugindustrie
6
Welt
6
World
6
Competition
5
E-commerce
5
Einzelhandel
5
Electronic Commerce
5
Germany
5
Japan
5
Multinationales Unternehmen
5
Preis
5
Price
5
Retail trade
5
Transnational corporation
5
Wettbewerb
5
Brands
4
Children (Age groups)
4
China
4
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Article
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3
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English
3
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Cayla, Juliien
1
Hodgson, Julia
1
Hosany, Sameer
1
Khogeer, Yusra
1
Lee, Wai-yee
1
Martin, Drew
1
Patterson, Anthony
1
Prayag, Girish
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Journal of marketing management : MM
3
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ECONIS (ZBW)
3
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1
Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
Saved in:
2
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
3
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
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