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Search: subject:"Umbrella branding"
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Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
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2010
success of an
umbrella
branding
strategy using household panel data. Signaling theory provides a framework for the underlying …
Persistent link: https://www.econbiz.de/10009467262
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Prekės ženklo „NEREGĖTA LIETUVA“ vystymas
Baltulionytė, Živilė
-
2010
following topics are handed out: -
Umbrella
branding
(also known as family branding) through an example of creating the “Unseen …
Persistent link: https://www.econbiz.de/10009478516
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