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~subject:"KMU"
~isPartOf:"Journal of strategic marketing"
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Search: subject:"Unternehmensführung"
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KMU
Marketing management
183
Marketingmanagement
183
Strategic management
40
Strategisches Management
40
Beziehungsmarketing
35
Relationship marketing
35
Firm performance
31
Unternehmenserfolg
31
market orientation
25
SME
24
Competitive advantage
23
Wettbewerbsvorteil
23
Brand management
21
Markenführung
21
Marketing
18
Innovation
17
Consumer behaviour
15
Konsumentenverhalten
15
Emerging economies
13
Schwellenländer
13
Internet marketing
12
Online-Marketing
12
Innovation management
11
Innovationsmanagement
11
Resource-based view
11
Ressourcenorientierter Ansatz
11
Selling
11
Verkauf
11
New product development
10
Produktentwicklung
10
marketing strategy
10
Brand image
9
Erfolgsfaktor
9
Lieferantenmanagement
9
Markenimage
9
Success factor
9
Supplier relationship management
9
B-to-B-Marketing
8
Business-to-business marketing
8
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23
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24
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24
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1
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1
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English
24
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Gilmore, Audrey
5
Carson, David
3
O'Dwyer, Michele
3
Taghian, Mehdi
2
Wright, Sheila
2
Akaka, Melissa Archpru
1
Anees-ur-Rehman, Muhammad
1
Bisson, Christophe
1
Brouard, François
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Canhoto, Ana Isabel Domingos
1
D'Souza, Clare M.
1
Duffy, Alistair P.
1
Fathollahzadeh, Zeinab
1
Greenley, Gordon E.
1
Gross, Andrew C.
1
Hirvonen, Saku
1
Hulbert, Bev
1
Javalgi, Rajshekhar (Raj) G.
1
Johnston, Wesley James
1
Khanin, Dmitry
1
Komppula, Raija
1
Kumar, Sampath
1
Larivet, Sophie
1
Laukkanen, Tommi
1
Lings, Ian N.
1
Liu, Zhiying
1
M'zungu, Simon
1
Mahto, Raj V.
1
Maruyama, Masahiro
1
Massiera, Philippe
1
Mathews, Shane W.
1
Merrilees, Bill
1
Miller, Dale
1
Molinillo, Sebastian
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Pera, Rebecca
1
Perks, Keith J.
1
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Journal of strategic marketing
Journal of business research : JBR
57
SpringerLink / Bücher
50
Business strategy and the environment
41
International journal of entrepreneurship and small business
35
Journal of small business and enterprise development
30
Journal of small business strategy
29
Cogent business & management
26
Corporate social responsibility and environmental management
24
Journal of business ethics : JOBE
24
Springer eBook Collection
23
International small business journal : researching entrepreneurship
22
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
22
Small business economics : an entrepreneurship journal
22
Europäische Hochschulschriften / 5
20
Planung in kleinen und mittleren Unternehmen
20
Technological forecasting & social change : an international journal
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of open innovation : technology, market, and complexity
17
International business review : the official journal of the European International Business Academy
16
International entrepreneurship and management journal
16
International journal of entrepreneurship and innovation management
16
Management research review
16
The journal of business & industrial marketing
16
European research studies
15
Management decision : MD
15
Gabler Edition Wissenschaft
14
International journal of production economics
14
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
14
International business and economics research journal
13
International journal of globalisation and small business : IJGSB
13
Journal of research in marketing and entrepreneurship
13
World review of entrepreneurship, management and sustainable development
13
Handbook of research on strategic management in small and medium enterprises
12
Strategien von kleinen und mittleren Unternehmen
12
International journal of business and globalisation : IJBG
11
Journal of enterprising culture
11
Journal of research in marketing and entrepreneurship : JRME
11
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
11
Serie medio ambiente y desarrollo
11
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ECONIS (ZBW)
24
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1
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
Saved in:
2
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
3
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
Saved in:
4
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
5
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
6
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
7
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
8
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
9
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
10
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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