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Search: subject:"Value‐based pricing"
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Pricing strategy
44
Preismanagement
43
Value-based pricing
36
value-based pricing
22
Pricing
13
Theorie
13
Theory
13
B-to-B-Marketing
8
Business-to-business marketing
8
Pharmaceuticals
8
Arzneimittel
7
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Value creation
6
Value quantification
6
Betriebliche Wertschöpfung
5
Gesundheitskosten
5
Health care costs
5
Marketing management
5
Marketingmanagement
5
Preis
5
Price
5
Value-based selling
5
Willingness to pay
5
Brand management
4
Markenführung
4
Price fairness
4
Value-Based Pricing
4
Zahlungsbereitschaftsanalyse
4
Firm performance
3
Gerechtigkeit
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Innovation
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Justice
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New product development
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Hinterhuber, Andreas
8
Liozu, Stephan
4
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3
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Anttila, Mai
2
Boes, Stefan
2
Frandsen, Thomas
2
Keränen, Joona
2
Ma, Lijun
2
Raja, Jawwad Z.
2
Rajala, Risto
2
Rautio, Tarja
2
Shao, Xinjian
2
Tuominen, Matti
2
Töytäri, Pekka
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Wettstein, Dominik J.
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Yang, Liu
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Zhao, Yingxue
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Agarwal, Nivedita
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Alabsy, Nabil Mohamed
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Altarawneh, Ghada
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Altarawneh, Ghada A.
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Cardot, Rick
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Edward Elgar Publishing
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of revenue and pricing management
15
Journal of business research : JBR
6
Health economics
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International Journal of Revenue Management
2
International journal of business innovation and research : IJBIR
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Management Decision
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Administrative Sciences : open access journal
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Asia Pacific business review
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Business Guides on the Go
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Elgar encyclopedias in business and management
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European Journal of Marketing
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Health Economics
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Health Economics Review
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International Journal of Information Technology & Decision Making (IJITDM)
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International Journal of Production Economics
1
International journal of business excellence : IJBEX
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International journal of production economics
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International journal of production research
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International journal of technology management : IJTM
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Journal of Post Keynesian economics
1
Journal of Revenue and Pricing Management
1
Journal of economic policy reform
1
Journal of international economic studies
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Journal of the Academy of Marketing Science
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LSE Research Online Documents on Economics
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MPRA Paper
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Review of industrial organization : RIO
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Social Science & Medicine
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The European Journal of Health Economics
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The European journal of health economics : HEPAC ; health economics in prevention and care
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ECONIS (ZBW)
53
RePEc
11
Other ZBW resources
3
BASE
2
EconStor
2
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Bundling of information goods: a value driver for new mobile TV services
Rautio, Tarja
;
Anttila, Mai
;
Tuominen, Matti
- In:
International Journal of Revenue Management
1
(
2007
)
1
,
pp. 45-64
. Because bundling is a
value-based
pricing
strategy, segmentation has a significant role in supporting and increasing …
Persistent link: https://www.econbiz.de/10008539537
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