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~person:"Helm, Roland"
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Consumer behaviour
33
Konsumentenverhalten
33
Theorie
14
Theory
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10
Präferenztheorie
8
Theory of preferences
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Helm, Roland
Han, Heesup
130
Belk, Russell W.
117
Mattila, Anna S.
114
Grunert, Klaus G.
106
Homburg, Christian
103
Huber, Frank
100
Agarwal, Sumit
97
Bauer, Hans H.
95
Wiedmann, Klaus-Peter
90
Sheth, Jagdish N.
87
Phau, Ian
86
Herrmann, Andreas
84
Lusk, Jayson L.
84
Usman, Osly
84
Gierl, Heribert
79
Grewal, Dhruv
79
Foxall, Gordon R.
74
Bagozzi, Richard P.
72
Khare, Arpita
72
Loureiro, Sandra Maria Correia
72
Dwivedi, Yogesh Kumar
70
Septianto, Felix
69
Nayga, Rodolfo M.
68
Jang, Soocheong
66
Stavins, Joanna
65
Walsh, Gianfranco
65
Paul, Justin
64
Wansink, Brian
64
Verhoef, Peter C.
63
Laroche, Michel
61
Sharma, Piyush
60
Woodside, Arch G.
57
Chintagunta, Pradeep K.
56
Janssen, Maarten C. W.
56
Ko, Eunju
56
Hollebeek, Linda D.
55
Pelsmacker, Patrick de
55
Bruhn, Manfred
54
Spiller, Achim
54
Gröppel-Klein, Andrea
53
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Friedrich-Schiller-Universität Jena
1
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
8
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
6
Review of managerial science
4
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Betriebswirtschaftliche Abhandlungen
2
Die Betriebswirtschaft : DBW
2
Marketing : ZFP ; journal of research and management
2
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
European retail research
1
International journal of product development : IJPD
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Marketing und Handel
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
35
USB Cologne (EcoSocSci)
2
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1
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
2
Costumer reactions to real out-of-stocks
Helm, Roland
;
Hegenbart, Thomas
-
2011
Persistent link: https://www.econbiz.de/10009155405
Saved in:
3
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
4
A customer-based approach for selecting attributes and levels for preference measurement and new product development
Steiner, Michael
;
Helm, Roland
;
Hüttl-Maack, Verena
- In:
International journal of product development : IJPD
21
(
2016
)
4
,
pp. 233-266
Persistent link: https://www.econbiz.de/10011737706
Saved in:
5
The impact of customer-specific and market-related variables on the preference for highly innovative products
Helm, Roland
;
Conrad, Daniel
- In:
Review of managerial science
9
(
2015
)
1
,
pp. 61-88
Persistent link: https://www.econbiz.de/10010473131
Saved in:
6
Das subjektive Alter von Konsumenten : Entwicklung, empirische Überprüfung und Wertung eines Messansatzes als Basis für eine erfolgreiche Segmentierung und Strategieentwicklung im...
Scheunert, Uta
-
2014
Persistent link: https://www.econbiz.de/10010463056
Saved in:
7
Explaining costumer reactions to real stockouts
Helm, Roland
;
Hegenbart, Thomas
;
Endres, Herbert
- In:
Review of managerial science
7
(
2013
)
3
,
pp. 223-246
Persistent link: https://www.econbiz.de/10009771706
Saved in:
8
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
9
Was wissen wir zum (Konsumenten-)Verhalten von Senioren? : eine alterseffektbasierte Status-Quo-Literaturbetrachtung des Seniorenmarketing
Helm, Roland
;
Scheunert, Uta
;
Landschulze, Sebastian
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
5
,
pp. 427-446
Persistent link: https://www.econbiz.de/10009627067
Saved in:
10
How does consumer age affect the desire for new products and brands? : a multi-group causal analysis
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
7
(
2013
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10009687311
Saved in:
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