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Consumer behaviour
34
Konsumentenverhalten
34
Marketing management
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Marketingmanagement
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Marketing
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Marktforschung
12
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11
Marketing theory
11
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35
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Flynn, Andrea Godfrey
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Mehta, Ravi
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Satornino, Cinthia B.
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Shimp, Terence A.
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Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
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Belk, Russell W.
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Blair, Edward
1
Blanchard, Simon
1
Bohl, Don Lee
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Chandy, Rajesh K.
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EIGHMEY, JOHN
1
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1
Ferrell, Odies C.
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Goldenberg, Jacob
1
Griffith, David
1
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Hennig-Thurau, Thorsten
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Hofacker, Charles F.
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Im, Subin
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American Marketing Association
National Bureau of Economic Research
520
Springer Fachmedien Wiesbaden
128
OECD
47
Verlag Dr. Kovač
32
International Energy Agency
30
IGI Global
28
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
20
Information Resources Management Association
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Books on Demand GmbH <Norderstedt>
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Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
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INSEAD
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Nomos Verlagsgesellschaft
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Universität Mannheim
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Deutscher Dialogmarketing Verband
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Eric Cuvillier <Firma>
7
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Organisation for Economic Co-operation and Development
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Marketing theory and applications
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AMA educators' proceedings
5
Series / American Marketing Association
5
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AMA educators proceedings
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AMA proceedings series
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ECONIS (ZBW)
35
USB Cologne (EcoSocSci)
1
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Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
5
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
6
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
7
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
8
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
9
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
10
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
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