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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Online retailing
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Electronic commerce research and applications
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International marketing review
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ECONIS (ZBW)
136
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1
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
3
Systematic investigation of the logistics service quality of cross-border e-commerce : a mixed-methods perspective
Zhang, Yu
;
Yuan, Yafen
;
Su, Jiafu
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10014486759
Saved in:
4
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
5
Do you judge a book by its cover? : online book purchases between Japan and France
Park, Jin Yong
;
Kim, Changju
;
Park, Soohyun
;
Dio, Kevin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2345-2360
Persistent link: https://www.econbiz.de/10014430241
Saved in:
6
Understanding Chinese Gen Z and their online shopping intentions through TAM
Copeland, Lauren Reiter
;
Bhaduri, Gargi
;
Huang, Ouya
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2361-2376
Persistent link: https://www.econbiz.de/10014430242
Saved in:
7
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
Saved in:
8
Consumers' reverse exchange behavior and e-waste recycling to promote sustainable post-consumption behavior
Sabbir, Md. Mahiuddin
;
Khan Md. Raziuddin Taufique
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2484-2500
Persistent link: https://www.econbiz.de/10014430260
Saved in:
9
Product information the more the better? : a moderated mediation model to explain consumer purchasing intention in cross-border e-commerce
Yang, Xianchuan
;
Ma, Yin
;
Han, Jiashi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2601-2620
Persistent link: https://www.econbiz.de/10014430270
Saved in:
10
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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