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Search: subject:"Virales Marketing"
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Viral marketing
2,462
Virales Marketing
2,462
Consumer behaviour
1,625
Konsumentenverhalten
1,625
Social Web
1,178
Social web
1,178
Online-Marketing
1,053
Internet marketing
1,048
Online retailing
562
Online-Handel
562
Beziehungsmarketing
395
Relationship marketing
395
Customer satisfaction
353
Kundenzufriedenheit
353
Brand image
286
Markenimage
286
E-commerce
281
Electronic Commerce
281
Brand management
262
Markenführung
262
Dienstleistungsqualität
229
Service quality
229
Social media
179
Personalization
176
Personalisierung
174
social media
166
Confidence
163
Vertrauen
162
Data mining
160
Data Mining
159
Online reviews
155
eWOM
152
Hotel industry
151
Hotellerie
151
Emotion
148
word of mouth
133
Brand
132
Markenartikel
128
Soziales Netzwerk
125
Word of mouth
125
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814
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2,375
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92
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2,274
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2,274
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101
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101
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17
Graue Literatur
17
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17
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17
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15
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15
Konferenzschrift
11
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8
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7
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5
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5
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5
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5
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3
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2
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2,436
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Law, Chun Hung Roberts
15
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Kim, Jong Min
10
Loureiro, Sandra Maria Correia
10
Balaji, M. S.
9
Li, Hengyun
9
Mariani, Marcello M.
9
Bigné Alcañiz, J. Enrique
8
Bilgihan, Anil
8
Karjaluoto, Heikki
8
Okumus, Fevzi
8
Xie, Karen L.
8
Datta, Biplab
7
De Angelis, Matteo
7
Fan, Weiguo
7
Liang, Sai
7
Mattila, Anna S.
7
Moro, Sérgio
7
Ranaweera, Chatura
7
Rita, Paulo
7
Roy, Gobinda
7
Tan, Yong
7
Wu, Luorong
7
Zhang, Zili
7
Akram, Umair
6
Augusto, Mário Gomes
6
Bilal, Muhammad
6
Rui, Huaxia
6
Ruiz Mafe, Carla
6
Xiang, Zheng
6
Yang, Yang
6
Yin, Dezhi
6
Zhang, Han
6
Zhang, Lu
6
Fong, Lawrence Hoc Nang
5
Ghosh, Tathagata
5
Gil Saura, Irene
5
Guerreiro, João Pedro Silva Martins
5
Han, Heesup
5
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Springer Fachmedien Wiesbaden
8
Deutscher Dialogmarketing Verband
4
IGI Global
2
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
OECD
1
Springer International Publishing
1
Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
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Journal of business research : JBR
147
Journal of retailing and consumer services
108
International journal of hospitality management
73
Tourism management : research, policies, practice
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
36
Journal of marketing communications
36
Journal of hospitality marketing & management
33
Psychology & marketing
33
International journal of internet marketing and advertising : IJIMA
31
Electronic commerce research
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of management information systems : JMIS
30
SpringerLink / Bücher
30
International journal of advertising : the review of marketing communications
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Journal of promotion management : innovations in planning and applied research
24
Journal of travel and tourism marketing
24
Journal of marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
The journal of product & brand management
23
Journal of internet commerce
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Asia Pacific journal of marketing and logistics
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Tourism management perspectives : TMP
18
International journal of consumer studies
16
The journal of services marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of technology marketing : IJTMkt
15
Journal of marketing research
15
Marketing letters : a journal of research in marketing
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of global marketing
14
European journal of marketing : EJM
13
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ECONIS (ZBW)
2,467
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1
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
The effects of size referents in user-generated photos on online review helpfulness
Dang, Anh
;
Nichols, Bridget Satinover
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1493-1511
Persistent link: https://www.econbiz.de/10014575977
Saved in:
3
Omnichannel shopping habit development
Sharma, Neeru
;
Fatima, Johra Kayeser
;
Sharma, Shveta
; …
- In:
International journal of consumer studies
48
(
2024
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014576018
Saved in:
4
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
5
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
6
Short and sweet : how product quality uncertainty, review length and richness shape review helpfulness
Wang, Yiru
;
Zamudio, César
;
Meng, Hua
;
Jewell, Robert D.
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10014511624
Saved in:
7
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
8
Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers' trustworthiness of online reviews
Rajaguru, Rajesh
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 251-259
Persistent link: https://www.econbiz.de/10014511804
Saved in:
9
Negative tourism rumors towards user online citizenship behavior : the differential influence of correction sources
Ruan, Wen-Qi
;
Deng, Fang
;
Zhang, Shu-Ning
;
Zhou, Yan
- In:
Tourism review
79
(
2024
)
2
,
pp. 408-427
Persistent link: https://www.econbiz.de/10014512276
Saved in:
10
Tourist involvement in vacation planning and booking : impact on word of mouth and loyalty
Andersen, Cecilie
;
Engeset, Marit Gundersen
;
Nyhus, …
- In:
Tourism review
79
(
2024
)
2
,
pp. 428-444
Persistent link: https://www.econbiz.de/10014512278
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