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~subject:"Konsumentenverhalten"
~subject:"Social network"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Search: subject:"Virales Marketing"
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Konsumentenverhalten
Social network
Viral marketing
19
Virales Marketing
19
Consumer behaviour
15
Social Web
8
Social web
8
word of mouth
7
Brand image
4
Communication
4
Kommunikation
4
Markenimage
4
Language
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social relations
3
Soziale Beziehungen
3
Soziales Netzwerk
3
Sprache
3
Advertising effects
2
Experiment
2
Online retailing
2
Online-Handel
2
Product quality
2
Produktqualität
2
USA
2
United States
2
Werbewirkung
2
interpersonal communication
2
self-expression
2
Amazon.com
1
Beschwerdemanagement
1
Bewertung
1
Canada
1
Complaint management
1
Confidence
1
Consumer preferences
1
Criticism
1
Data Mining
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Data mining
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15
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Berger, Jonah
3
Chen, Zoey
2
Bond, Samuel D.
1
Brannon, Daniel C.
1
Consiglio, Irene
1
Costabile, Michele
1
De Angelis, Matteo
1
Feick, Lawrence F.
1
Fernbach, Philip M.
1
Gershoff, Andrew D.
1
Hamilton, Ryan
1
He, Stephen X.
1
Iyengar, Raghuram
1
Langhe, Bart de
1
Lichtenstein, Donald R.
1
McGill, Ann L.
1
Mittal, Vikas
1
Moore, Sarah G.
1
Packard, Grant
1
Rozenkrants, Bella
1
Samper, Adriana
1
Schellekens, Gaby A. C.
1
Sengupta, Jaideep
1
Shen, Hao
1
Shiv, Baba
1
Simonson, Itamar
1
Smidts, Ale
1
Verlegh, Peeter
1
Vohs, Kathleen D.
1
Weingarten, Evan
1
Wheeler, S. Christian
1
Wooten, David B.
1
Zhang, Yinlong
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
122
Journal of retailing and consumer services
103
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Tourism management : research, policies, practice
34
Psychology & marketing
32
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
28
Electronic commerce research
27
Information systems research : ISR
27
Journal of travel and tourism marketing
27
The journal of product & brand management
26
Cogent business & management
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
European journal of marketing : EJM
24
Journal of marketing
24
Journal of internet commerce
23
Journal of electronic commerce research : JECR
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of management information systems : JMIS
20
Journal of promotion management : innovations in planning and applied research
20
Journal of the Academy of Marketing Science
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Marketing letters : a journal of research in marketing
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of consumer studies
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of marketing research : JMR
17
International journal of advertising : the review of marketing communications
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of technology marketing : IJTMkt
15
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
15
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1
Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 810-832
Persistent link: https://www.econbiz.de/10011951064
Saved in:
2
The effect of social density on word of mouth
Consiglio, Irene
;
De Angelis, Matteo
;
Costabile, Michele
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 511-528
Persistent link: https://www.econbiz.de/10011929680
Saved in:
3
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
4
Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
Saved in:
5
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
6
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
7
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
8
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
9
Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
Saved in:
10
Why is the crowd divided? : attribution for dispersion in online word of mouth
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/2015
)
6
,
pp. 1509-1527
Persistent link: https://www.econbiz.de/10010526522
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