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~subject:"Konsumentenverhalten"
~person:"East, Robert"
~person:"Akram, Umair"
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Konsumentenverhalten
Viral marketing
19
Virales Marketing
19
Consumer behaviour
14
Social Web
8
Social web
8
China
5
Internet marketing
5
Online-Marketing
5
WOM
4
Word of mouth
4
Measurement
3
Messung
3
eWOM
3
Brand
2
E-commerce
2
Electronic Commerce
2
Innovation adoption
2
Innovationsakzeptanz
2
Markenartikel
2
Marketing
2
Online purchase intention
2
Online retailing
2
Online-Handel
2
Social Media
2
electronic word-of-mouth
2
social media
2
word of mouth
2
ABM
1
Affective attitude
1
Agent-based modeling
1
Agent-based modelling
1
Agentenbasierte Modellierung
1
Altruism
1
Altruismus
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Confidence
1
Consumer Socialization
1
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Undetermined
8
Free
1
Type of publication
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Article
14
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Article in journal
14
Aufsatz in Zeitschrift
14
Language
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English
14
Author
All
East, Robert
Akram, Umair
Filieri, Raffaele
14
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Dwivedi, Yogesh Kumar
8
Law, Chun Hung Roberts
8
Usman, Osly
8
Yin, Dezhi
8
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Kim, Jong Min
7
Mattila, Anna S.
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
De Angelis, Matteo
6
Dens, Nathalie
6
Duan, Wenjing
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Li, Hengyun
6
Pelsmacker, Patrick de
6
Romaniuk, Jenni
6
Wallace, Elaine
6
Zhang, Lu
6
Benkenstein, Martin
5
Bond, Samuel D.
5
Casaló, Luis V.
5
Chen, Zoey
5
Datta, Biplab
5
Flavián Blanco, Carlos
5
Ghosh, Tathagata
5
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Published in...
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Australasian marketing journal
3
International journal of information systems and change management : IJISCM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of retailing and consumer services
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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1
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
Saved in:
2
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
3
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
4
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
5
Understanding the effects of internet usage behavior on eWOM
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of information systems in the …
12
(
2020
)
3
,
pp. 93-113
Persistent link: https://www.econbiz.de/10012294090
Saved in:
6
Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
- In:
International journal of information systems and change …
10
(
2018
)
2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
Saved in:
7
How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Akram, Zubair
; …
- In:
International journal of information systems and change …
10
(
2018
)
4
,
pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
Saved in:
8
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
9
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
10
Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011484650
Saved in:
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