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Search: subject:"Virtual reality"
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Subject
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Virtuelle Realität
1,898
Virtual reality
1,876
Social Web
571
Social web
571
Consumer behaviour
374
Konsumentenverhalten
374
Virtual organization
366
Virtuelle Organisation
366
Virtual team
286
Virtuelles Team
286
E-Learning
201
E-learning
199
Electronic Commerce
185
E-commerce
184
Internet
168
Augmented reality
138
Computerspiel
127
Video game
126
Online-Handel
123
Online retailing
122
virtual reality
106
Internet marketing
100
Online-Marketing
100
Experiment
93
Beziehungsmarketing
87
Relationship marketing
87
Arbeitsgruppe
79
Team
79
Tourism
79
Tourismus
79
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71
Tourismuswirtschaft
71
Einzelhandel
70
Retail trade
69
Theorie
68
Theory
67
USA
66
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66
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65
Brand management
61
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1,448
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571
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1,059
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336
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336
Graue Literatur
63
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63
Working Paper
53
Arbeitspapier
49
Collection of articles of several authors
43
Sammelwerk
43
Aufsatzsammlung
32
Hochschulschrift
20
Case study
17
Fallstudie
17
Konferenzschrift
17
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11
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Castronova, Edward
24
Jung, Timothy
16
Dieck, M. Claudia tom
15
Loureiro, Sandra Maria Correia
13
Ruyter, Ko de
11
Rauschnabel, Philipp A.
9
Barnes, Stuart J.
8
Chylinski, Mathew
8
Flavián Blanco, Carlos
8
Heller, Jonas
8
Hilken, Tim
7
Wagner, Gert G.
7
Wood, Natalie T.
7
Bell, Mark W.
6
Fiedler, Marina
6
Haruvy, Ernan
6
Ibáñez-Sánchez, Sergio
6
Mahr, Dominik
6
McLean, Graeme J.
6
Orús, Carlos
6
Pantano, Eleonora
6
Vartiainen, Matti
6
Barhorst, Jennifer Brannon
5
Ciaramitaro, Barbara L.
5
Haenlein, Michael
5
Innocenti, Alessandro
5
Keeling, Debbie I.
5
Lehdonvirta, Vili
5
Meißner, Martin
5
Papagiannidis, Savvas
5
Rao, N. Raghavendra
5
Stieglitz, Stefan
5
Ale Ebrahim, Nader
4
Baier, Daniel
4
Bennett, Elisabeth E.
4
Bielen, Samantha
4
Bigné Alcañiz, J. Enrique
4
Chesney, Thomas
4
Chung, Namho
4
Cowan, Kirsten
4
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Institution
All
IGI Global
45
International Augmented and Virtual Reality Conference <4., 2018, Manchester>
2
International XR Conference / Annual conference <7., 2022, Lissabon>
2
Springer Fachmedien Wiesbaden
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Albert-Ludwigs-Universität Freiburg
1
Deutsche Bank Research
1
Deutschland / Umweltbundesamt
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
ENTER22_372 Nankai <Veranstaltung> <29., 2022, Online>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
European Foundation for the Improvement of Living and Working Conditions
1
Europäische Kommission / Information Market Observatory
1
Handelshochschule Leipzig
1
Harvard Business Review Press
1
Heinz Nixdorf Institut
1
Herbert Quandt Stiftung, die Stiftung der BMW AG
1
IT4Fashion <6., 2016, Florenz>
1
Information Resources Management Association
1
Institut für Mobilitätsforschung
1
International Association for the Study of Insurance Economics
1
International Communication Management Conference <10., 2024, Ahmedabad>
1
International Conference on Information Technology for Balanced Automation Systems in Manufacture and Transportation <4, 2000, Berlin>
1
International XR-Metaverse Conference <8., 2023, Las Vegas, Nev.>
1
Internationaler Währungsfonds / Research Department
1
John Wiley and Sons
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Paderborner Workshop Augmented & Virtual Reality in der Produktentstehung <1, 2002, Paderborn>
1
Paderborner Workshop Augmented & Virtual Reality in der Produktentstehung <5, 2006, Paderborn>
1
Robert Schuman Centre for Advanced Studies
1
Springer International Publishing
1
Technische Universität Darmstadt
1
Tim Williamson
1
UNCTAD
1
USA / Congress / Senate / Committee on Commerce, Science, and Transportation / Subcommittee on Manufacturing and Competitiveness
1
University of Birmingham
1
Université Paris-Dauphine
1
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Published in...
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Journal of business research : JBR
47
Journal of retailing and consumer services
47
Psychology & marketing
27
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Business horizons
15
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Commercial transactions in the virtual world : issues and opportunities
13
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
International journal of technology marketing : IJTMkt
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Premier reference source
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Skill training in multimodal virtual environments
10
Springer eBook Collection
10
Information technology & tourism
9
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Augmented reality and virtual reality : the power of AR and VR for business
7
Electronic commerce research
7
Information systems and e-business management : ISeB
7
International Journal of Virtual and Augmented Reality (IJVAR)
7
International journal of internet marketing and advertising : IJIMA
7
Journal of electronic commerce research : JECR
7
Progress in IS
7
The journal of brand management : an international journal
7
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Source
All
ECONIS (ZBW)
1,923
USB Cologne (EcoSocSci)
42
Other ZBW resources
33
EconStor
15
RePEc
3
BASE
2
USB Cologne (business full texts)
1
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1
Does familiarity with the attraction matter? : antecedents of satisfaction with
virtual
reality
for heritage tourism
Nam, Kichan
;
Baker, Jeff
;
Dutt, Christopher S.
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 25-57
Persistent link: https://www.econbiz.de/10014452330
Saved in:
2
The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda
;
Melumad, Shiri
;
Park, Eric S.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 142-166
Persistent link: https://www.econbiz.de/10014470780
Saved in:
3
Green tech and human dynamics : transforming Indonesia's waste industry with VR, AR, and renewable energy innovations
Manurung, John Sihar
- In:
International Journal of Energy Economics and Policy : IJEEP
14
(
2024
)
2
,
pp. 603-617
Persistent link: https://www.econbiz.de/10014496887
Saved in:
4
Digital touch in sponsorship : getting closer to the brand through
virtual
reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
5
The differential effects of
Virtual
Reality
(VR) on the novice and experienced VR users
Jun, Youjung
- In:
Asia marketing journal
25
(
2023
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10014384075
Saved in:
6
Development of guiding
virtual
reality
at the Sultanate Palace in North Maluku as cultural tourism content
Marasabessy, Fachria Yamin
;
Effendi, M.
;
Zainuddin
; …
-
2023
Persistent link: https://www.econbiz.de/10014468057
Saved in:
7
Virtual is so real! : consumers' evaluation of product packaging in
virtual
reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
8
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
9
Embodiment, immersion, and enjoyment in
virtual
reality
marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
10
A user experience perspective on heritage tourism in the metaverse : empirical evidence and design dilemmas for VR
Baker, Jeff
;
Nam, Kichan
;
Dutt, Christopher S.
- In:
Information technology & tourism
25
(
2023
)
3
,
pp. 265-306
Persistent link: https://www.econbiz.de/10014380734
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