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~subject:"Relationship marketing"
~subject:"Konsumentenverhalten"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"Virtual reality"
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Relationship marketing
Konsumentenverhalten
Virtual reality
9
Virtuelle Realität
9
Consumer behaviour
4
Tourism
3
Tourism industry
3
Tourismus
3
Tourismuswirtschaft
3
virtual reality
3
Advertising
2
Brand management
2
Cultural heritage
2
Kulturgüter
2
Markenführung
2
Social Web
2
Social web
2
Werbung
2
YouTube
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purchase intention
2
Advertising effects
1
Animal husbandry
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Animal protection
1
Augmented reality
1
Brand architecture
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Brand image
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Climate change
1
Corporate Social Responsibility
1
Corporate social responsibility
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Creativity
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Emotion
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Film industry
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Filmwirtschaft
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Football
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Freizeitwirtschaft
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Fußball
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Holiday behaviour
1
Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Klimawandel
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Castrillon Paque, Victor
1
Escandon-Barbosa, Diana
1
Feng, Yang
1
Kong, Anthony
1
Langaro, Daniela
1
Loureiro, Sandra Maria Correia
1
Oh, Jae-Eun
1
Oliveira, Pedro
1
Salas-Paramo, Jairo
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Xie, Quan
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
38
Journal of business research : JBR
34
Psychology & marketing
16
International journal of retail and distribution management
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Technological forecasting & social change : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism management : research, policies, practice
7
Cogent business & management
6
International journal of internet marketing and advertising : IJIMA
6
Journal of consumer behaviour
5
Journal of marketing management : MM
5
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of hospitality management
4
Journal of internet commerce
4
Journal of service management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
International journal of retail & distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of management information systems : JMIS
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
European journal of marketing
2
Information systems and e-business management : ISeB
2
International journal of sports marketing & sponsorship
2
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ECONIS (ZBW)
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1
The moderating effect of the use of
virtual
reality
technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
virtual
reality
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
3
Exploring a new form of interaction in the match day :
virtual
reality
technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
4
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
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