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~subject:"Relationship marketing"
~subject:"Tourism"
~person:"Mahr, Dominik"
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Relationship marketing
Tourism
Virtual reality
5
Consumer behaviour
4
Konsumentenverhalten
4
Virtuelle Realität
4
Augmented reality
3
Beziehungsmarketing
3
Einzelhandel
2
Retail trade
2
augmented reality
2
virtual reality
2
Augmented Reality
1
Creativity
1
Customer creativity
1
Customer engagement
1
Customer frontline experience
1
Customer integration
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Experiment
1
Falsity
1
Innovation
1
Innovationslabore
1
Kreativität
1
Kundenerlebnisse
1
Kundenintegration
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Mental imagery
1
Metaverse
1
Metaversum
1
Neuroenhanced reality
1
Online retailing
1
Online-Handel
1
Processing fluency
1
Purchase journey
1
Regulatory mode
1
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Mahr, Dominik
Jung, Timothy
4
Ruyter, Ko de
4
Chylinski, Mathew
3
Dieck, M. Claudia tom
3
Heller, Jonas
3
McLean, Graeme J.
3
Ali, Faizan
2
Alyahya, Mansour Abdullah
2
Baker, Jeff
2
Barhorst, Jennifer Brannon
2
Berezina, Katerina
2
Chung, Namho
2
Ciaramitaro, Barbara L.
2
Dutt, Christopher S.
2
Ferrer-Rosell, Berta
2
Flavián Blanco, Carlos
2
Hilken, Tim
2
Huang, Tseng-Lung
2
Hyun, Martin Yongho
2
Ibáñez-Sánchez, Sergio
2
Keeling, Debbie Isobel
2
Lee, Hyunae
2
Leimeister, Jan Marco
2
Li, Yong-Quan
2
Loureiro, Sandra Maria Correia
2
Massimo, David
2
Nam, Kichan
2
Orús, Carlos
2
Ruan, Wen-Qi
2
Schmitt, Bernd
2
Wetzels, Martin
2
Zhang, Shu-Ning
2
Abass, Alaa
1
Ahmad, Hassan
1
Ahmad, M. S.
1
Ahuvia, Aaron C.
1
Ali, Fayaz
1
Anand, Komal
1
Andonopoulos, Vicki
1
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Australasian marketing journal
1
Journal of business research : JBR
1
Journal of retailing
1
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ECONIS (ZBW)
3
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1
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
2
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
3
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
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