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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"Virtuelle Realität"
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Virtual reality
16
Virtuelle Realität
16
Consumer behaviour
4
Konsumentenverhalten
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Virtual organization
4
Virtuelle Organisation
4
virtual reality
4
Tourism
3
Tourism industry
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Tourismus
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Virtuelles Team
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Augmented reality
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Social Web
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Social web
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YouTube
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augmented reality
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purchase intention
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Aging population
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Animal husbandry
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Loureiro, Sandra Maria Correia
3
Feng, Yang
2
Angelino, Fernando José de Aires
1
Bilro, Ricardo Godinho
1
Castrillon Paque, Victor
1
Cheng, Fan-Tien
1
Chock, T. Makana
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Chuenterawong, Ploypin
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Claeys, Arno
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Cottyn, Johannes
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Escandon-Barbosa, Diana
1
Hoedt, Steven
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Humpe, Andreas
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Keogh, John G.
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Kong, Anthony
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Langaro, Daniela
1
Lee, Heejae
1
Lee, Joo Y.
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Lee, Kwanwoo
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Leong, G. Keong
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Li, Mei
1
Li, Xiaopeng
1
Liu, Yiliu
1
Lv, Ling
1
Mueller, Barbara
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Oh, Jae-Eun
1
Oliveira, Pedro
1
Park, Sangchul
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Rai, Rahul
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Rauscher, Marion
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Rejeb, Abderahman
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Rodrigues, Mariana Berga
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Sahu, Chandan K.
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Salas-Paramo, Jairo
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Sanin, Cesar
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Shafiq, Syed Imran
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Szczerbicki, Edward
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Tieng, Hao
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Toro, Carlos
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Treiblmaier, Horst
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International journal of production research
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
44
Journal of retailing and consumer services
39
Technological forecasting & social change : an international journal
19
Tourism management : research, policies, practice
19
Synthetic worlds : emerging technologies in education and economics
15
Springer eBook Collection
14
SpringerLink / Bücher
14
Managerial challenges and social impacts of virtual and augmented reality
12
Business horizons
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of retail and distribution management
9
Augmented reality and virtual reality : the power of AR and VR for business
7
International journal of hospitality management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Psychology & marketing
7
Advances in educational technologies and instructional design (AETID) book series
6
International journal of technology marketing : IJTMkt
6
Journal of consumer behaviour
6
Journal of management information systems : JMIS
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Progress in IS
6
Asia Pacific journal of marketing and logistics
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
Information systems research : ISR
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of behavioral and experimental economics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research
5
Tourism management perspectives : TMP
5
Advances in computational intelligence and robotics (ACIR) book series
4
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
4
International journal of contemporary hospitality management
4
International journal of human resource management
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Journal of service management
4
Journal of travel and tourism marketing
4
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ECONIS (ZBW)
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The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
Saved in:
3
VR and nostalgia : using animation in theme parks to enhance visitor engagement
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
4
Traveling the past : raising awareness of cultural heritage through virtual reality
Rauscher, Marion
;
Humpe, Andreas
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10012801961
Saved in:
5
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
6
Exploring tourism students' engagement through telepresence, pleasantness of the experience and memory : a virtual reality approach
Angelino, Fernando José de Aires
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 669-685
Persistent link: https://www.econbiz.de/10013277293
Saved in:
7
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
8
Optimal follow-up policies for monitoring chronic diseases based on virtual age
Li, Mei
;
Zixian, Liu
;
Liu, Yiliu
;
Li, Xiaopeng
;
Lv, Ling
- In:
International journal of production research
60
(
2022
)
15
,
pp. 4712-4726
Persistent link: https://www.econbiz.de/10013499904
Saved in:
9
Artificial intelligence (AI) in augmented reality (AR)-assisted manufacturing applications : a review
Sahu, Chandan K.
;
Young, Crystal
;
Rai, Rahul
- In:
International journal of production research
59
(
2021
)
16
,
pp. 4903-4959
Persistent link: https://www.econbiz.de/10012625740
Saved in:
10
Potentials and challenges of augmented reality smart glasses in logistics and supply chain management : a systematic literature review
Rejeb, Abderahman
;
Keogh, John G.
;
Leong, G. Keong
; …
- In:
International journal of production research
59
(
2021
)
12
,
pp. 3747-3776
Persistent link: https://www.econbiz.de/10012589244
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