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Search: subject:"Wahrnehmung"
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Perception
92
Wahrnehmung
92
Consumer behaviour
82
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Brand image
21
Markenimage
21
Brand management
19
Markenführung
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Bigné Alcañiz, J. Enrique
3
Spielmann, Nathalie
3
Aiello, Gaetano
2
Brown, Brian P.
2
Johar, J. S.
2
Parguel, Béatrice
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Pieters, Rik
2
Pizzi, Gabriele
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Ruiz Mafe, Carla
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Shukla, Paurav
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Sirgy, M. Joseph
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Journal of business research : JBR
Journal of retailing and consumer services
64
International journal of hospitality management
45
International journal of selection and assessment
39
Discussion paper series / IZA
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
SpringerLink / Bücher
36
Tourism management : research, policies, practice
34
NBER working paper series
33
Journal of business ethics : JOBE
32
Psychology & marketing
32
Working paper / National Bureau of Economic Research, Inc.
31
International journal of consumer studies
30
Journal of marketing research : JMR
30
The international journal of human resource management
29
Discussion paper / Centre for Economic Policy Research
27
Journal of behavioral decision making
27
NBER Working Paper
27
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
27
Journal of travel and tourism marketing
25
Product experience
25
Marketing : ZFP ; journal of research and management
24
IZA Discussion Papers
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Research
22
Tourism management perspectives : TMP
21
Academy of Management journal : AMJ
19
CESifo working papers
19
Marketing letters : a journal of research in marketing
19
Journal of retailing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
IZA Discussion Paper
17
Journal of business and psychology
17
Journal of marketing communications
16
Asia Pacific journal of marketing and logistics
15
International journal of advertising : the review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
15
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
15
Springer eBook Collection
15
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ECONIS (ZBW)
106
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1
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
2
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
3
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
4
Masstige marketing : an empirical study of consumer perception and product attributes with moderating role of status, emotion, and pride
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490645
Saved in:
5
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
6
Corporate social purpose statements and employee perceptions about the CEO and the corporation : a large sample natural experiment
Lianidou, Theano
;
Zhu, Di
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014468557
Saved in:
7
When products compete for consumers attention : how selective attention affects preferences
Florack, Arnd
;
Egger, Martin
;
Hübner, Ronald
- In:
Journal of business research : JBR
111
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012237786
Saved in:
8
Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
9
What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco
;
Vidden, Chad
;
Schomaker, Judith
- In:
Journal of business research : JBR
111
(
2020
),
pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
Saved in:
10
Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.
;
Painesis, Grigorios
- In:
Journal of business research : JBR
142
(
2022
),
pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
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