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~subject:"E-Business"
~subject:"Werbewirkung"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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E-Business
Werbewirkung
Website
5
Advertising effects
3
Internet
2
Brand
1
Brand management
1
Computerspiel
1
Consumer behaviour
1
Customer retention
1
Data protection
1
Datenschutz
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Electronic Commerce
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Germany
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Bauer, Hans H.
2
Bambauer, Silke
1
Fischer, Christian
1
Gierl, Heribert
1
Grether, Mark
1
Mäder, Ralf
1
Sattler, Corinna
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Marketing : ZFP ; journal of research and management
Journal of internet commerce
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising research
5
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
A reader in marketing communications
1
Advanced topics in electronic commerce ; Vol. 1
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of business and economic research : AJBER
1
Benchmarking : an international journal ; BIJ
1
Berichte aus der Betriebswirtschaft
1
Cogent economics & finance
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Cutting edge international research
1
Direct marketing : an international journal
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
ERIM report series research in management
1
East China Normal University scientific reports : subseries on data science and engineering
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enterprise information systems
1
Facta Universitatis / Series economics and organization / University of Niš
1
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Werbewirkung von Website-Elementen
Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10001925683
Saved in:
2
Determinanten der Wirkung von Online-Markenkommunikation
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 227-241
Persistent link: https://www.econbiz.de/10001825854
Saved in:
3
Internetspiele als Marketinginstrument für Low-Involvement-Produkte
Bauer, Hans H.
;
Grether, Mark
;
Sattler, Corinna
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 265-276
Persistent link: https://www.econbiz.de/10001726863
Saved in:
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