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~person:"Cavicchi, Alessio"
~subject:"Brand image"
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Using attribution theory to explain tourists' attachments to place-based brands
Orth, Ulrich R.
;
Stöckl, Albert
;
Veale, Roberta
; …
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1321-1327
Persistent link: https://www.econbiz.de/10009562025
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