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~person:"Terlutter, Ralf"
~subject:"Kinder"
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Advertising effects
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Terlutter, Ralf
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ECONIS (ZBW)
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Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
2
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
3
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
4
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
5
Einflussfaktoren auf die Entwicklung der Werbekompetenz bei Kindern
Terlutter, Ralf
;
Spielvogel, Julia
- In:
Der Markt : international journal of marketing
49
(
2010
)
1
,
pp. 17-41
Persistent link: https://www.econbiz.de/10003988485
Saved in:
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