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Search: subject:"Werbewirkung"
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Advertising effects
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Psychology of advertising
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Werbepsychologie
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Faculty & research / Insead : working paper series
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ERIM report series research in management
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Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule
;
Cemalcılar, Mehmet
;
Karlan, Dean
;
Zinman, …
-
2016
Persistent link: https://www.econbiz.de/10011446702
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2
What's advertising content worth? : Evidence from a consumer credit marketing field experiment
Bertrand, Marianne
;
Karlan, Dean
;
Mullainathan, Sendhil
; …
-
2008
Persistent link: https://www.econbiz.de/10003839262
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