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~person:"Rossiter, John R."
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Werbung
17
Advertising
13
Advertising planning
5
Theorie
5
Theory
5
Werbeplanung
5
Advertising effects
4
Marketing management
4
Marketingmanagement
4
Psychology of advertising
4
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4
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David W. Stewart
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John R. Rossiter
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Jon Scott Armstrong
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Rossiter, John R.
Pelsmacker, Patrick de
70
Kreutzer, Ralf T.
69
Eisend, Martin
65
Kaiser, Harry M.
61
Taylor, Charles Raymond
56
Gierl, Heribert
55
Okazaki, Shintaro
47
Kind, Hans Jarle
42
Anderson, Simon P.
41
Esch, Franz-Rudolf
39
Pepels, Werner
37
Wilbur, Kenneth C.
37
Dens, Nathalie
34
Diehl, Sandra
34
Saffer, Henry
34
Septianto, Felix
33
Bruhn, Manfred
32
Goldfarb, Avi
32
Mueller, Barbara
32
Nickel, Volker
32
Tucker, Catherine
32
Meffert, Heribert
31
Skiera, Bernd
31
Pflaum, Dieter
30
Reijmersdal, Eva A. van
30
Rosengren, Sara
30
Terlutter, Ralf
30
Yoon, Sukki
30
Huber, Frank
29
Kotabe, Masaaki
29
Stafford, Marla Royne
29
Bauer, Hans H.
28
Czinkota, Michael R.
28
Dahlén, Micael
28
Dwivedi, Yogesh Kumar
28
Yoon, Hye Jin
28
Bellman, Steven
27
Fritz, Wolfgang
27
Ghose, Anindya
27
Huh, Jisu
27
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6
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
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1
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1
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
4
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1
Creativity in advertising : how to test for highly creative individuals, how to generate alternative creative ideas, and how to pretest them
Rossiter, John R.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10013358818
Saved in:
2
Methodological guidelines for advertising research
Rossiter, John R.
;
Percy, Larry
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
Saved in:
3
Print advertising : celebrity presenters
Rossiter, John R.
;
Smidts, Ale
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 874-879
Persistent link: https://www.econbiz.de/10009552414
Saved in:
4
How the roles of advertising merely appear to have changed
Rossiter, John R.
;
Percy, Larry
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 391-398
Persistent link: https://www.econbiz.de/10009789458
Saved in:
5
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
6
What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
Saved in:
7
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
Saved in:
8
Defining the necessary components of creative, effective ads
Rossiter, John R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 139-144
Persistent link: https://www.econbiz.de/10003808446
Saved in:
9
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, John R.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009571625
Saved in:
10
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
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