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~institution:"American Marketing Association"
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Marketing management
14
Marketingmanagement
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Marketing
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Consumer behaviour
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International marketing
10
Internationales Marketing
10
Werbung
10
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17.02.1985
1
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B-to-B-Marketing
1
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1
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Houston, Michael J.
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Alvarez Mourey, James
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Baker, Stacey Menzel
1
Blanchard, Simon
1
Chandy, Rajesh K.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
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Divita, S. F.
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Epp, Amber M.
1
Ferrell, Odies C.
1
Greenberg, Marshall G.
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Grewal, Dhruv
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Im, Subin
1
Inman, Jeffrey
1
LeClair, Debbie Thorne
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Lukas, Bryan A.
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Lutz, Richard J.
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Mallapragada, Girish
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Malter, Alan J.
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Moore, Marian C.
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Moorman, Christine
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Morin, Bernard
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Ortiz-Buonafina, Marta
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Peres, Renana
1
Rau, Pradeep A.
1
Ronkainen, Ilkka A.
1
Ryans, John K.
1
Saboo, Alok
1
Wind, Yoram
1
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American Marketing Association
Springer Fachmedien Wiesbaden
149
National Bureau of Economic Research
97
IGI Global
29
Zentralausschuss der Werbewirtschaft
23
Deutscher Dialogmarketing Verband
18
Information Resources Management Association
18
Haufe-Lexware GmbH & Co. KG
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Springer Gabler <Firma>
15
Books on Demand GmbH <Norderstedt>
14
OECD
13
Nomos Verlagsgesellschaft
12
Axel-Springer-Verlag
11
Universität Mannheim
11
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
10
UNCTAD / Secretariat
10
Zentralverband der Deutschen Werbewirtschaft
10
Deutsche Werbewissenschaftliche Gesellschaft
9
Edward Elgar Publishing
9
European Society for Opinion and Marketing Research
9
Fördergesellschaft Marketing an der Universität Augsburg
9
GATE Germany, Konsortium Internationales Hochschulmarketing
9
Springer International Publishing
9
Verlag Dr. Kovač
9
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
8
Erasmus Research Institute of Management
8
IP Deutschland GmbH <Köln>
8
International Chamber of Commerce
8
Springer-Verlag GmbH
8
Österreichische Werbewissenschaftliche Gesellschaft
8
International Trade Centre
7
MITP Verlags-GmbH & Co. KG
7
Peter Lang GmbH
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Technische Universität Braunschweig
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
epubli GmbH
7
Bundesstelle für Aussenhandelsinformation
6
Deutscher Direktmarketing-Verband
6
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Proceedings series / American Marketing Association
4
AMA proceedings series
1
Series / American Marketing Association
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
1
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1
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
2
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
4
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
5
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
6
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
7
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
8
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
9
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
10
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
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