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~subject:"Beziehungsmarketing"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
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Beziehungsmarketing
Internet marketing
91
Online-Marketing
91
Social Web
63
Social web
63
Consumer behaviour
49
Konsumentenverhalten
49
Online retailing
37
Online-Handel
37
Viral marketing
28
Virales Marketing
28
E-commerce
19
Electronic Commerce
19
Social network
14
Soziales Netzwerk
14
Website
13
Relationship marketing
12
Social media
12
Advertising effects
10
Werbewirkung
10
Experiment
8
Brand management
7
Markenführung
7
Online reviews
6
Social relations
6
Soziale Beziehungen
6
Advertising
5
Customer integration
5
Data Mining
5
Data mining
5
Kundenintegration
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Social media analytics
5
Social networking sites
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Werbung
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Brand image
4
China
4
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Customer satisfaction
4
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12
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Akrout, Houcine
1
Barnes, Stuart J.
1
Beck, Roman
1
Bilgihan, Anil
1
Chang, Man Kit
1
Chen, Weiping
1
Cheung, Waiman
1
Cobanoglu, Cihan
1
Farzana Parveen
1
Feng, Nan
1
Hsieh, Sara H.
1
Hua, Zhongsheng
1
Huang, Liqiang
1
Lee, Crystal T.
1
Li, Dahui
1
Li, Minqiang
1
Liang, Xinjian
1
Nagy, Gábor
1
Noor Ismawati Jaafar
1
Nusair, Khaldoon
1
Okumus, Fevzi
1
Ow, Terence T.
1
Risius, Marten
1
Su, Zhenjing
1
Sulaiman Ainin
1
Tang, Mincong
1
Teo, Thompson S. H.
1
Tseng, Timmy H.
1
Wang, Haizhong
1
Wu, Ji
1
Xie, Tao
1
Xu, Xi
1
Xu, Yue
1
Xue, Jiaolong
1
Yao, Zhong
1
Zhang, Hong
1
Zhang, Kem Z. K.
1
Zhao, Jianliang Leon
1
Zhao, Sesia J.
1
Zheng, Chundong
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of product & brand management
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
21
SpringerLink / Bücher
20
Journal of international marketing
19
Journal of promotion management : innovations in planning and applied research
17
Journal of internet commerce
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Business horizons
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
The journal of brand management : an international journal
12
The service industries journal
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
The journal of business & industrial marketing
11
International journal of business information systems : IJBIS
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of technology marketing : IJTMkt
10
Journal of marketing
10
Journal of marketing management : MM
10
Technological forecasting & social change : an international journal
10
Cogent business & management
9
Customer engagement : contemporary issues and challenges
9
Psychology & marketing
9
International journal of contemporary hospitality management
8
International journal of retail & distribution management
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
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ECONIS (ZBW)
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1
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
3
Moral obligation in online social interaction : clicking the "like" button
Xu, Xi
;
Yao, Zhong
;
Teo, Thompson S. H.
- In:
Information & management : the internat. journal of …
57
(
2020
)
7
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012384936
Saved in:
4
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
5
Understanding the impact of social media usage among organizations
Farzana Parveen
;
Noor Ismawati Jaafar
;
Sulaiman Ainin
- In:
Information & management : the internat. journal of …
55
(
2018
)
3
,
pp. 308-321
Persistent link: https://www.econbiz.de/10011833890
Saved in:
6
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
7
Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
8
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
9
The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Saved in:
10
Effectiveness of corporate social media activities in increasing relational outcomes
Risius, Marten
;
Beck, Roman
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 824-839
Persistent link: https://www.econbiz.de/10011416355
Saved in:
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