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~subject:"Beziehungsmarketing"
~type_genre:"Fallstudie"
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Beziehungsmarketing
Online-Marketing
174
Internet marketing
169
Internationales Marketing
127
International marketing
126
Deutschland
84
Germany
82
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76
Social web
76
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56
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175
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Kaunonen, Anna
2
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2
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1
Ahujy, Vandana
1
Ammann, Verena
1
Apel, Juliane
1
Baumgartner, Ekkehart
1
Bernoff, Josh
1
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1
Brownlie, Douglas
1
Caspari, Markus
1
Das, Gurcharan
1
Deyle, Hanno-Götz
1
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1
Hartmann, Wolfgang
1
Hetzel, Matthias
1
Hewer, Paul
1
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1
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1
Kammerlander, Nadine
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
3
Deep knowledge of B2B relationships within and across borders
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Direct marketing
1
Europäische Hochschulschriften / 5
1
Handbook of research on effective marketing in contemporary globalism
1
Harvard business review on emerging markets
1
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
1
Intelligent information systems
1
Internet economics
1
Journal of marketing theory and practice
1
Key issues in marketing management
1
Lehrbuch
1
Redline / Wirtschaft
1
Research
1
Strong brands, strong relationships
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ECONIS (ZBW)
26
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Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
2
Celebrity, convergence and transformation
Brownlie, Douglas
(
ed.
);
Hewer, Paul
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011708922
Saved in:
3
Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
-
2018
Persistent link: https://www.econbiz.de/10011866597
Saved in:
4
Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Kim, Molan
;
Thompson, Scott A.
- In:
Strong brands, strong relationships
,
(pp. 185-200)
.
2015
Persistent link: https://www.econbiz.de/10011313571
Saved in:
5
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
6
Social CRM in the airline industry : engaging the digital natives
Neises, Laura
-
2013
Persistent link: https://www.econbiz.de/10010255713
Saved in:
7
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
8
Social Branding bei Facebook : Markenaufbau, Kundenbindung & -gewinnung am Beispiel der Mang Medical One AG
Morsbach, Philipp
;
Kasberg, Hanna Laura
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009553516
Saved in:
9
Social Brand Loyalty : soziale Markenloyalität durch systematisches Interagieren mit Fans
Mertens, Artur
;
Caspari, Markus
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 111-128)
.
2012
Persistent link: https://www.econbiz.de/10009553603
Saved in:
10
E-business in the 21st Century : realities, challenges and outlook
Xu, Jun
;
Quaddus, Mohammed
-
2010
Persistent link: https://www.econbiz.de/10003856373
Saved in:
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