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Measuring and managing brands
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Brand management ; Vol. 2
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ECONIS (ZBW)
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2010
Persistent link: https://www.econbiz.de/10003924344
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784811
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Understanding, measuring, and using brand equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
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2009
Persistent link: https://www.econbiz.de/10003784813
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