Leimeister, Jan Marco; Knebel, Uta; Krcmar, Helmut - Universität <Kassel> / Fachgebiet Wirtschaftsinformatik - 2009
Integrated product-service packages (hybrid products) can open new markets and target groups tocompanies. However, existing approaches to service or product development do not sufficientlyaddress simultaneous development and domain-specific issues. A very promising new field for suchbundles is...