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~subject:"Marketing management"
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Search: subject:"Wettbewerbsstrategie"
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Marketing management
Wettbewerbsstrategie
9,044
Competitive strategy
7,957
Theorie
1,977
Theory
1,950
Strategisches Management
1,733
Deutschland
1,678
Germany
1,542
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1,406
Wettbewerb
939
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930
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889
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848
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652
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628
Wettbewerbsvorteil
609
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604
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596
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574
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569
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561
Innovationsmanagement
546
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539
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538
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531
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515
Innovation management
505
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494
Marketingmanagement
421
Globalisierung
414
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397
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392
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367
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364
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362
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Keller, Kevin Lane
5
Benkenstein, Martin
4
Hooley, Graham J.
4
Pehrsson, Anders
4
Boulding, William
3
Christen, Markus
3
Morgan, Neil A.
3
Parnell, John A.
3
Piercy, Nigel
3
Rajagopal
3
Simon, Hermann
3
Springer, Reiner
3
Trout, Jack
3
Van Wassenhove, Luk N.
3
Varadarajan, P. Rajan
3
Acquaah, Moses
2
Andersen, Poul Houman
2
Apéria, Tony
2
Atasu, Atalay
2
Baumüller, Nicole
2
Bea, Franz Xaver
2
Benz, Men-Andri
2
Birnbaum, Daniel
2
Blythe, Jim
2
Borowicz, Frank
2
Bounie, David
2
Bradley, Nigel
2
Brock, Christian
2
Chan-Olmsted, Sylvia M.
2
Chaveles, Spyros
2
Chen, Ying-Ju
2
Cool, Karel O.
2
Craig, C. S.
2
Dadzie, Charlene A.
2
Dadzie, Kofi Q.
2
Day, George S.
2
Dietrich, Martin
2
Douglas, Susan P.
2
Dubus, Antoine
2
Dömer, Markus
2
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2
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2
INSEAD
2
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2
International Energy Agency
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
OECD
1
Stuttgarter Strategieforum <7, 1997, Stuttgart>
1
Universität Duisburg <1980-2002>
1
W. Kohlhammer GmbH
1
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Europäische Hochschulschriften / 5
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of business research : JBR
7
Schriften zu Marketing und Management
6
Faculty & research / Insead : working paper series
5
Gabler Edition Wissenschaft
5
Journal of strategic marketing
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
Baltic journal of management
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
Evolving and emerging issues in marketing strategy
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Hamburger Schriften zur Marketingforschung
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of hospitality management
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of international marketing
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
LEA's communication series
2
Management decision : MD
2
Marketing letters : a journal of research in marketing
2
Modern economy
2
Schriftenreihe Management - Forschung und Praxis
2
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ECONIS (ZBW)
413
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71
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
72
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
73
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Journal of African business
20
(
2019
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
Saved in:
74
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
75
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
76
Service Tyre and Tube Division : strategic capabilities for business growth
Chatha, Kamran A.
- In:
Asian journal of management cases
16
(
2019
)
1
,
pp. 51-75
Persistent link: https://www.econbiz.de/10012008017
Saved in:
77
Building a sustainable competitive advantage of an organization : evidence from Kathmandu
Shrestha, Sudarshan
- In:
Nepalese journal of finance : a publication of Uniglobe …
6
(
2019
)
1
,
pp. 136-144
Persistent link: https://www.econbiz.de/10014493960
Saved in:
78
Generic Strategies, Outpacing and Blue Ocean : discussing the validity of three strategic management theories using case studies from airlines and grocery retail
Lauer, Thomas
- In:
Theory, methodology, practice
15
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012317820
Saved in:
79
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
80
Formulation of Bank Melli Iran marketing strategy based on Porter's competitive strategy
Shokuhi, Akbar
;
Chashmi, Seyed Ali Nabavi
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 209-215
Persistent link: https://www.econbiz.de/10012196290
Saved in:
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