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~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"Wettbewerbsvorteil"
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Competitive advantage
21
Wettbewerbsvorteil
21
Marketing management
7
Marketingmanagement
7
Resource-based view
6
Ressourcenorientierter Ansatz
6
Beziehungsmarketing
5
Relationship marketing
5
Capability approach
4
Capability-Ansatz
4
Dynamic capabilities
4
Dynamische Kompetenzen
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Internationales Marketing
4
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Brand management
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Customer value
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Markenführung
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Market entry
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Markteintritt
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Mobile Marketing
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Offshoring
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Outsourcing
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Service-Dominant Logic
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Adaptive capabilities
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Apps
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Artificial Intelligence
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Homburg, Christian
2
Kotabe, Masaaki
2
Kuehnl, Christina
2
Murray, Janet Y.
2
Palmatier, Robert W.
2
Varadarajan, Rajan
2
Bhattacharya, Abhi
1
Blocker, Christopher P.
1
Brown, Stephen Walter
1
Carson, Stephen J.
1
Chatterjee, Sharmila C.
1
Davis, Donna F.
1
Day, George S.
1
DeLeon, Anthony J.
1
Evans, Kenneth R.
1
Fang, Eric
1
Faramarzi, Ashkan
1
Feng, Hui
1
Flint, Daniel J.
1
Fürst, Andreas
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Gallan, Andrew S.
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Gao, Gerald Yong
1
Golicic, Susan L.
1
Hansen, Jared M.
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Harrigan, Paul
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Jindal, Niket
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McDonald, Robert E.
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Michel, Stefan
1
Mitchell, Ronald K.
1
Mol, Michael J.
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Journal of the Academy of Marketing Science
Journal of business research : JBR
126
SpringerLink / Bücher
81
Industrial marketing management : the international journal for industrial and high-tech firms
66
Strategic management journal
64
Journal of strategic marketing
32
Europäische Hochschulschriften / 5
30
International journal of production economics
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
International business review : the official journal of the European International Business Academy
28
Competitiveness review : an international business journal incorporating Journal of global competitiveness
27
Harvard business review : HBR
27
International journal of technology management : IJTM
27
Technological forecasting & social change : an international journal
27
The journal of business & industrial marketing
27
The service industries journal
27
Harvard-Business-Manager : das Wissen der Besten
26
Industrial and corporate change
26
Springer eBook Collection
26
International journal of logistics systems and management
24
Business strategy and the environment
23
California management review
23
Entrepreneurship, theory and practice : ET & P
23
Management decision : MD
23
R & D management
23
International journal of innovation management
22
Journal of business ethics : JOBE
22
Journal of air transport management
21
Long range planning : LRP ; international journal of strategic management
21
Strategic change : SC ; briefings in entrepreneurial finance
21
Cogent business & management
20
Journal of international management
20
Journal of open innovation : technology, market, and complexity
20
Technology analysis & strategic management
20
European journal of international management : EJIM
19
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
19
Journal of knowledge management
19
Journal of management : JOM
18
Business horizons
17
International journal of globalisation and small business : IJGSB
17
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ECONIS (ZBW)
21
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1
Marketing capability and the turnaround of financially distressed firms
Bhattacharya, Abhi
;
Johnson, Joseph
;
Faramarzi, Ashkan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1195-1215
Persistent link: https://www.econbiz.de/10015048173
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
Digital business capability : its impact on firm and customer performance
Wielgos, Dominik M.
;
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 762-789
Persistent link: https://www.econbiz.de/10012587472
Saved in:
4
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
5
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
6
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
Saved in:
7
Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness : the role of marketing strategy in new product performance and shareholder valu...
Hansen, Jared M.
;
McDonald, Robert E.
;
Mitchell, Ronald K.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10009747847
Saved in:
8
Offshore outsourcing of customer relationship management : conceptual model and propositions
Kalaignanam, Kartik
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 347-363
Persistent link: https://www.econbiz.de/10009524872
Saved in:
9
Outsourcing and its implications for market success : negative curvilinearity, firm resources, and competition
Kotabe, Masaaki
;
Mol, Michael J.
;
Murray, Janet Y.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 329-346
Persistent link: https://www.econbiz.de/10009524874
Saved in:
10
Offshoring and international competitiveness : antecedents of offshoring advanced tasks
Ørberg Jensen, Peter D.
;
Pedersen, Torben
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 313-328
Persistent link: https://www.econbiz.de/10009524880
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