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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"International journal of consumer studies"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Target group
31
Zielgruppe
31
Consumer behaviour
21
Children
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Advertising
7
Advertising effects
7
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Journal of retailing and consumer services
International journal of consumer studies
Young consumers : insight and ideas for responsible marketers
29
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Psychology & marketing
13
International journal of retail & distribution management
11
Journal of fashion marketing and management
10
The journal of consumer marketing
10
Journal of business research : JBR
9
International journal of advertising : the quarterly review of marketing communications
8
Marketing intelligence & planning
8
Journal of advertising research
7
Journal of international consumer marketing
7
Journal of food products marketing
6
Journal of marketing communications
6
International journal of advertising : the review of marketing communications
5
International journal of business and emerging markets : IJBEM
5
International journal of hospitality management
5
Journal of customer behaviour
5
Journal of retailing
5
Marketing letters : a journal of research in marketing
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
SpringerLink / Bücher
5
The international review of retail, distribution and consumer research
5
The silver market phenomenon : marketing and innovation in the aging society
5
International journal of market research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of financial services marketing : JFSM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research
4
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
DICE discussion paper
3
European journal of marketing : EJM
3
Health marketing quarterly
3
International journal of industrial organization
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of marketing management : MM
3
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ECONIS (ZBW)
21
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1
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
2
RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul
;
Mushafiq, Muhammad
;
Khan, Salabat
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581908
Saved in:
3
From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
Saved in:
4
Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
Saved in:
5
Editorial: Children as consumers
Pourali, Parastoo
;
Zadeh, Nasrin Razavian
;
Yahyaei, Behrooz
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 509-510
Persistent link: https://www.econbiz.de/10011619960
Saved in:
6
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
7
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
8
Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
9
How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
Saved in:
10
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
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