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~isPartOf:"Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele"
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Target group
12
Zielgruppe
12
Internet marketing
9
Online-Marketing
9
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5
Social web
5
Consumer behaviour
3
Konsumentenverhalten
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Greve, Goetz
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Hopf, Gregor
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Altendorf, Michael
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Bauer, Christoph
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Castan, Björn
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Dietrich, Horst
1
Fittkau, Susanne
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Harms, Ann-Kathrin
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Henning, Bernd
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Hollerbach, Marcel
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Laase, Christoph M.
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Mendrina, Thomas
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Springer eBook Collection
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of business research : JBR
17
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
IAB-Forschungsbericht
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
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ECONIS (ZBW)
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Qualitative Wirkungsmessung von Online-Marketing
Castan, Björn
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 169-184)
.
2011
Persistent link: https://www.econbiz.de/10009156056
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2
Brand-Optimization
Henning, Bernd
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 211-221)
.
2011
Persistent link: https://www.econbiz.de/10009156057
Saved in:
3
Neue Wege in Online-Targeting
Laase, Christoph M.
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 197-210)
.
2011
Persistent link: https://www.econbiz.de/10009156058
Saved in:
4
Social-Media-Targeting
Altendorf, Michael
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 67-92)
.
2011
Persistent link: https://www.econbiz.de/10009156064
Saved in:
5
Targeting im Display-Engine-Marketing : programmatischer Einkauf von Zielgruppen mit Realtime-Bidding
Mendrina, Thomas
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 55-65)
.
2011
Persistent link: https://www.econbiz.de/10009156065
Saved in:
6
Realtime-Targeting im Internet
Dietrich, Horst
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 43-54)
.
2011
Persistent link: https://www.econbiz.de/10009156066
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7
In vier Schritten zum Online-Geschäftsmodell
Hopf, Gregor
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 23-42)
.
2011
Persistent link: https://www.econbiz.de/10009156067
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8
Einführung in das Online-Targeting
Greve, Goetz
;
Hopf, Gregor
;
Bauer, Christoph
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 3-21)
.
2011
Persistent link: https://www.econbiz.de/10009156068
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9
SiRank : ein webbasiertes "Social Impact Ranking"
Hollerbach, Marcel
;
Naujok, Etienne
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 287-295)
.
2011
Persistent link: https://www.econbiz.de/10009156581
Saved in:
10
Social CRM : zielgruppenorientiertes Kundenmanagement mit Social Media
Greve, Goetz
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 261-285)
.
2011
Persistent link: https://www.econbiz.de/10009156582
Saved in:
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