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Search: subject:"Zielgruppe"
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Zielgruppe
2,859
Target group
2,460
Konsumentenverhalten
778
Consumer behaviour
775
Deutschland
566
Germany
504
Marketing
418
Marketingmanagement
377
Marketing management
375
Werbewirkung
365
Advertising effects
363
Werbung
345
Advertising
332
Online-Marketing
267
Children
262
Internet marketing
262
Kinder
262
Marktsegmentierung
257
USA
257
Elderly people
254
Ältere Menschen
254
United States
243
Market segmentation
239
Beziehungsmarketing
224
Relationship marketing
223
Theorie
160
Theory
158
Jugendliche
151
Youth
149
Brand management
142
Markenführung
142
Verbraucherverhalten
126
Social Web
95
Social web
95
Marktforschung
83
Market research
77
Low income
75
Niedrigeinkommen
75
Markenimage
74
Brand image
73
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Undetermined
537
Free
259
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Article
1,705
Book / Working Paper
1,147
Journal
9
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Article in journal
1,088
Aufsatz in Zeitschrift
1,088
Aufsatz im Buch
603
Book section
603
Graue Literatur
191
Non-commercial literature
191
Hochschulschrift
181
Thesis
125
Working Paper
116
Arbeitspapier
106
Case study
71
Fallstudie
71
Collection of articles of several authors
62
Sammelwerk
62
Aufsatzsammlung
58
Dissertation u.a. Prüfungsschriften
42
Ratgeber
38
Guidebook
29
Bibliografie enthalten
23
Bibliography included
23
Lehrbuch
21
Konferenzschrift
16
Textbook
15
Statistik
13
Umfrage
13
Conference paper
11
Konferenzbeitrag
11
Statistics
10
Conference proceedings
9
Forschungsbericht
8
Handbook
7
Handbuch
7
Amtsdruckschrift
6
Government document
6
Reprint
6
Research Report
6
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5
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4
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English
1,668
German
1,153
Undetermined
27
French
12
Spanish
3
Portuguese
2
Italian
1
Dutch
1
Russian
1
Slovak
1
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1
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Author
All
Wiedmann, Klaus-Peter
13
Pompe, Hans-Georg
12
Sickel, Christian
12
Heinrich, Stephan
11
Herstatt, Cornelius
11
Hanna, Rema
10
Hudders, Liselot
10
Olken, Benjamin A.
10
Kohlbacher, Florian
9
Thuysbaert, Bram
9
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Tröndle, Martin
8
Bauer, Hans H.
7
Buijzen, Moniek
7
Karlan, Dean
7
Shankar, Avi
7
Banerjee, Abhijit V.
6
Bruhn, Manfred
6
Derval, Diana
6
Drees, Norbert
6
Kremmel, Dietmar
6
Muthers, Helmut
6
Rozendaal, Esther
6
Siebels, Astrid
6
Walter, Benjamin von
6
Wenzel, Eike
6
Wolff, Joachim
6
Allgayer, Florian
5
Caliendo, Marco
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
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Institution
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Springer Fachmedien Wiesbaden
28
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Institut für Demoskopie Allensbach
9
Asian Development Bank
6
National Bureau of Economic Research
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
De Gruyter Oldenbourg
3
Fachhochschule Reutlingen / European School of Business
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Springer Gabler <Firma>
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Deutsches Zentrum für Altersfragen
2
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Finanz- und Aktuarwissenschaften <Ulm>
2
MITP Verlags-GmbH & Co. KG
2
Meyer-Hentschel-Management-Consulting & Partner <Saarbrücken>
2
Nomos Verlagsgesellschaft
2
Otto-Friedrich-Universität Bamberg
2
Siegfried-Vögele-Institut <Königstein, Taunus>
2
Spiegel-Verlag Rudolf Augstein <Hamburg> / Marketingabteilung
2
Springer International Publishing
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Verlag Dr. Kovač
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel Springer AG <Berlin>
1
Axel Springer AG <Berlin> / Marketing Anzeigen
1
Axel Springer Verlag, Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
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Published in...
All
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Springer eBook Collection
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of business research : JBR
17
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
IAB-Forschungsbericht
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
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Source
All
ECONIS (ZBW)
2,608
USB Cologne (EcoSocSci)
209
EconStor
21
RePEc
12
USB Cologne (business full texts)
8
BASE
2
OLC EcoSci
1
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61
The influence of advertising on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana
;
Hutmanova, Nikoleta
;
Jusko, Lubor
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
Saved in:
62
Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Nessel, Karolina
;
Kościółek, Szczepan
; …
- In:
Information technology & tourism
23
(
2021
)
2
,
pp. 265-290
Persistent link: https://www.econbiz.de/10012545201
Saved in:
63
Uma metodologia para quantificação de co-vítimas de homicídios no Brasil
Goes, Fernanda Lira
;
Oliveira, Marina Barros de
-
2021
Persistent link: https://www.econbiz.de/10012510746
Saved in:
64
How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra
;
Rawat, Sandeep
-
2021
Persistent link: https://www.econbiz.de/10012650949
Saved in:
65
Targeted value-enhancing advertising and price competition
Pepall, Lynne
;
Richards, Daniel Jay
- In:
Review of industrial organization
59
(
2021
)
3
,
pp. 443-459
Persistent link: https://www.econbiz.de/10012659749
Saved in:
66
Differentiated treatment of business users by online platforms : analytical paper 2
Demary, Vera
;
Engels, Barbara
;
Rusche, Christian
-
Europäische Kommission / Direktion F - Digitale …
-
2021
Persistent link: https://www.econbiz.de/10012583685
Saved in:
67
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
68
Online advertising : the impact of targeted advertising on advertisers, market access and consumer choice : study requested by the IMCO committee
Fourberg, Niklas
;
Taş, Serpil
;
Wiewiorra, Lukas
; …
-
Europäisches Parlament / Policy Department for …
-
2021
Persistent link: https://www.econbiz.de/10012621729
Saved in:
69
The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012627857
Saved in:
70
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
Saved in:
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