//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Erasmus Research Institute of Management"
~institution:"Universität Mannheim"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
8
Consumer behaviour
7
Internet marketing
7
Konsumentenverhalten
7
Advertising effects
5
Direct marketing
5
Direktmarketing
5
Werbewirkung
5
Advertising
3
Werbung
3
Experiment
2
Marketing
2
Perception
2
Preismanagement
2
Pricing strategy
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Verbraucherverhalten
2
Viral marketing
2
Virales Marketing
2
Wahrnehmung
2
Bayes-Statistik
1
Bayesian inference
1
Beziehungsmarketing
1
Brand image
1
Cognition
1
Competence
1
Confidence
1
Corporate reputation
1
Crowdfunding
1
Customer value
1
Digital goods
1
Digitale Güter
1
Digitalisierung
1
Digitization
1
Emotional branding
1
Emotionale Werbung
1
Erfolgsbeteiligung
1
more ...
less ...
Online availability
All
Free
11
Type of publication
All
Book / Working Paper
22
Type of publication (narrower categories)
All
Graue Literatur
17
Non-commercial literature
17
Arbeitspapier
11
Hochschulschrift
11
Working Paper
11
Thesis
4
Aufsatzsammlung
1
Collection of articles written by one author
1
Sammlung
1
more ...
less ...
Language
All
English
19
German
3
Author
All
Bagozzi, Richard P.
2
Belschak, Frank
2
Dekimpe, Marnik G.
2
Franses, Philip Hans
2
Hanssens, Dominique M.
2
Kraus, Florian
2
Loef, Joost
2
Piersma, Nanda
2
Verbeke, Willem J. M. I.
2
Aghina, Wouter B.
1
Antonides, Gerrit
1
Barth, Madeline
1
Bohrer, Laura
1
Everdingen, Yvonne Maria van
1
Focke, Florens
1
Gecer, Gökhan
1
Gärth, Maximilian
1
Heinzl, Armin
1
Helmig, Bernd
1
Homburg, Christian
1
Imschloß, Monika
1
Isaak, Andrew
1
Jonker, Jedid-Jah
1
Jonker, Jedid-Jah Jan
1
Kuester, Sabine
1
Neben, Tillmann
1
Nijs, Vincent R.
1
Pauwels, Koen
1
Potharst, Rob
1
Raaij, Willem Fred van
1
Rottler, Maren
1
Ruenzi, Stefan
1
Schmitt, Daniela
1
Srinivasan, Shuba
1
Stahl, Florian
1
Steenkamp, Jan-Benedict E. M.
1
Theissen, Erik
1
Verhoef, Peter C.
1
Verlegh, Peeter W. J.
1
Vriens, Marco
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
Universität Mannheim
Springer Fachmedien Wiesbaden
152
National Bureau of Economic Research
99
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
62
C.E.P.R. Discussion Papers
32
IGI Global
31
Université Paris-Dauphine (Paris IX)
29
Agricultural and Applied Economics Association - AAEA
25
American Marketing Association
19
Center for Tobacco Control Research and Education, UC San Francisco
19
Institut für Demoskopie Allensbach
19
NET Institute
19
Deutscher Dialogmarketing Verband
18
EconWPA
18
Florida Department of Citrus
18
Information Resources Management Association
18
Books on Demand GmbH <Norderstedt>
17
Zentralausschuss der Werbewirtschaft
17
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
16
Springer Gabler <Firma>
16
Haufe-Lexware GmbH & Co. KG
15
CESifo
13
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
13
Nomos Verlagsgesellschaft
13
European Society for Opinion and Marketing Research
12
Fördergesellschaft Marketing an der Universität Augsburg
11
OECD
11
Axel-Springer-Verlag
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
10
Centre for Industrial Economics (CIE), Økonomisk Institut
10
Charles H. Dyson School of Applied Economics and Management, Cornell University
10
Department of Agricultural and Resource Economics, University of Connecticut
10
Edward Elgar Publishing
10
UNCTAD / Secretariat
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Europäische Kommission
9
GATE Germany, Konsortium Internationales Hochschulmarketing
9
Zentralverband der Deutschen Werbewirtschaft
9
eSocialSciences
9
more ...
less ...
Published in...
All
ERIM report series research in management
11
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
2
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
Saved in:
3
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
Saved in:
4
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
Saved in:
5
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
Saved in:
6
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
-
2021
Persistent link: https://www.econbiz.de/10012694712
Saved in:
7
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
-
2017
Persistent link: https://www.econbiz.de/10011645064
Saved in:
8
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
Saved in:
9
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
Saved in:
10
Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->