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~person:"Dens, Nathalie"
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Search: subject:"advertising"
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Advertising effects
32
Werbewirkung
32
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
21
Markenführung
21
Advertising
19
Werbung
17
Brand image
12
Markenimage
12
Product Placement
12
Product placement
12
Internet marketing
11
Online-Marketing
11
Belgium
10
Belgien
9
Fernsehwerbung
7
Television advertising
7
Brand
6
Brand extension
6
Markenartikel
6
Persuasion knowledge
6
Social Web
6
Social web
6
Brand placement
5
Markentransfer
5
Viral marketing
5
Virales Marketing
5
Bibliometrics
4
Bibliometrie
4
Online retailing
4
Online-Handel
4
Personalization
4
advertising
4
Computerspiel
3
Fernsehprogramm
3
Gender
3
Geschlecht
3
International marketing
3
Internationales Marketing
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41
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English
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Dens, Nathalie
Pelsmacker, Patrick de
92
Kaiser, Harry M.
88
Gierl, Heribert
82
Eisend, Martin
70
Kreutzer, Ralf T.
70
Taylor, Charles Raymond
66
Bauer, Hans H.
65
Anderson, Simon P.
62
Esch, Franz-Rudolf
57
Kind, Hans Jarle
54
Okazaki, Shintaro
51
Diehl, Sandra
43
Wilbur, Kenneth C.
43
Bruhn, Manfred
42
Mueller, Barbara
42
Peitz, Martin
42
Septianto, Felix
42
Goldfarb, Avi
40
Silk, Alvin J.
40
Tucker, Catherine
40
Chan, Kara
39
Pepels, Werner
39
Franses, Philip Hans
38
Nilssen, Tore
38
Rossiter, John R.
37
Terlutter, Ralf
37
Fritz, Wolfgang
36
Meffert, Heribert
36
Reijmersdal, Eva A. van
36
Stafford, Marla Royne
36
Saffer, Henry
35
Sørgard, Lars
35
Skiera, Bernd
34
Berndt, Ernst R.
33
Dahlén, Micael
33
Fantapié Altobelli, Claudia
33
Ghose, Anindya
33
Hudders, Liselot
33
Huh, Jisu
33
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International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of electronic commerce research : JECR
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
Advertising in new formats and media : current research and implications for marketers
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
International business, not as usual
1
International journal of electronic commerce : IJEC
1
International marketing review
1
Journal of Consumer Policy
1
Journal of Islamic marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of nonprofit & public sector marketing
1
Marketing Letters
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young Consumers
1
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ECONIS (ZBW)
47
RePEc
2
Other ZBW resources
1
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1
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment
advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
2
The processing of native
advertising
compared to banner
advertising
: an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
4
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
5
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
6
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
7
How consumers' media usage creates synergy in
advertising
campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
8
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
9
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
10
How ad congruity and interactivity affect fantasy game players' attitude toward in-game
advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
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