//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Silberer, Günter"
~person:"Mueller, Barbara"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
28
Werbewirkung
28
Werbung
25
Advertising
22
Deutschland
18
Germany
18
USA
15
United States
15
Consumer behaviour
11
Internationales Marketing
11
Konsumentenverhalten
11
International marketing
10
Mobile Marketing
8
Mobile marketing
8
Theorie
8
Theory
8
Multimedia
7
Comparison
6
Cultural identity
6
Internet marketing
6
Kulturelle Identität
6
Online-Marketing
6
Vergleich
6
Arzneimittel
5
Japan
5
Pharmaceuticals
5
Welt
5
World
5
France
4
Frankreich
4
Globalisierung
4
Internet
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Marktforschung
4
National culture
4
Nationalkultur
4
Psychology of advertising
4
Werbepsychologie
4
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
52
Book / Working Paper
9
Type of publication (narrower categories)
All
Aufsatz im Buch
30
Book section
30
Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
40
German
21
Author
All
Silberer, Günter
Mueller, Barbara
Pelsmacker, Patrick de
91
Kaiser, Harry M.
88
Gierl, Heribert
80
Kreutzer, Ralf T.
70
Eisend, Martin
68
Taylor, Charles Raymond
66
Bauer, Hans H.
65
Anderson, Simon P.
62
Esch, Franz-Rudolf
57
Kind, Hans Jarle
54
Okazaki, Shintaro
49
Dens, Nathalie
47
Wilbur, Kenneth C.
43
Diehl, Sandra
42
Peitz, Martin
42
Bruhn, Manfred
41
Goldfarb, Avi
39
Pepels, Werner
39
Septianto, Felix
39
Silk, Alvin J.
39
Franses, Philip Hans
38
Nilssen, Tore
38
Tucker, Catherine
38
Rossiter, John R.
37
Meffert, Heribert
36
Stafford, Marla Royne
36
Terlutter, Ralf
36
Fritz, Wolfgang
35
Saffer, Henry
35
Sørgard, Lars
35
Fantapié Altobelli, Claudia
33
Berndt, Ernst R.
32
Ghose, Anindya
32
Huber, Frank
32
Reijmersdal, Eva A. van
32
Yoon, Sukki
32
Laussel, Didier
31
Pauwels, Koen
31
Skiera, Bernd
31
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Absatzwirtschaft / Schriften zum Marketing
2
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Digital formations
2
Handbook of research on international advertising
2
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
Journal of advertising research
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising theory
1
Bridging the gap between advertising academia and practice
1
Cross-cultural buyer behavior
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Der Markt : international journal of marketing
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
E-marketing ; Vol. 1
1
Electronic commerce : Herausforderungen - Anwendungen - Perspektiven
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
1
Impulse für die Markenforschung und Markenführung
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of international marketing
1
Journal of promotion management : innovations in planning and applied research
1
Marketing : ZFP ; journal of research and management
1
Marketinggeschichte : die Genese einer modernen Sozialtechnik
1
Measurement and research methods in international marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
1
more ...
less ...
Source
All
ECONIS (ZBW)
58
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
61
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Forty years of cross-cultural
advertising
research in the International Journal of
Advertising
: a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
2
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
3
Exploring antecedents of attitudes and skepticism towards pharmaceutical
advertising
and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
4
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in
advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
5
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized
advertising
campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
6
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
7
The effects of different ad appeals in non-prescription drug
advertising
: a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
8
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
9
Game outcome and in-game
advertising
effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
10
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->