//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Virales Marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Internet marketing
52
Online-Marketing
52
Social Web
30
Social web
30
Consumer behaviour
24
Konsumentenverhalten
24
Tourism marketing
24
Tourismusmarketing
24
Holiday behaviour
19
Urlaubsverhalten
19
Viral marketing
19
Tourism
17
Tourismus
17
social media
16
Online retailing
14
Online-Handel
14
Advertising effects
13
Hotel industry
13
Hotellerie
13
Werbewirkung
13
Destination management
12
Destinationsmanagement
12
Advertising
11
Werbung
11
Brand image
7
Markenimage
7
Tourism industry
7
Tourismuswirtschaft
7
Website
7
Brand management
6
Customer integration
6
Information behaviour
6
Informationsverhalten
6
Kundenintegration
6
Markenführung
6
Tourism destination
6
Tourismusregion
6
USA
6
United States
6
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Filieri, Raffaele
2
Angell, Rob
1
Au, Norman
1
Ayeh, Julian K.
1
Back, Ki-Joon
1
Barnes, Stuart J.
1
Ben-Shaul, Michal
1
Bronner, Fred
1
Choi, Youngjoon
1
Chung, Sunghun
1
Dickinger, Astrid
1
Dolnicar, Sara
1
Erz, Antonia
1
González Rodríguez, María Rosario
1
Hong, Jung Hwa
1
Hoog, Robert de
1
Huang, GuoQiong Ivanka
1
Izogo, Ernest Emeka
1
Karjaluoto, Heikki
1
Kim, Jihye
1
Kim, Min-Seong
1
King, Brian
1
Korfiatis, Nikolaos
1
Kourouthanassis, Panos
1
Law, Chun Hung Roberts
1
Law, Rob
1
Lee, Minwoo
1
Li, Yina
1
Lin, Zhibin
1
Liu, Hongfei
1
Liu, Xin
1
Marder, Ben
1
Martínez-Torres, María del Rocío
1
Mattila, Anna S.
1
McLeay, Fraser
1
Mehraliyev, Fuad
1
Mkono, Muchazondida
1
Mpinganjira, Mercy
1
Phillips, Paul
1
Plangger, Kirk
1
more ...
less ...
Published in...
All
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
76
Journal of retailing and consumer services
49
International journal of hospitality management
45
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of marketing communications
31
Tourism management : research, policies, practice
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Electronic commerce research
23
International journal of advertising : the review of marketing communications
22
Journal of management information systems : JMIS
22
Journal of advertising research
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
International journal of contemporary hospitality management
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of internet commerce
19
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Journal of promotion management : innovations in planning and applied research
18
Psychology & marketing
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of marketing
16
Journal of travel and tourism marketing
15
European journal of marketing : EJM
14
The journal of product & brand management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
12
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of consumer studies
10
Marketing letters : a journal of research in marketing
10
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
2
The role of photograph aesthetics on online review sites : effects of management- versus traveler-generated photos on tourists’ decision making
Marder, Ben
;
Erz, Antonia
;
Angell, Rob
;
Plangger, Kirk
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10012425165
Saved in:
3
Expert online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad
;
Choi, Youngjoon
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
2
,
pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
Saved in:
4
Exploring the roles of DMO's social media efforts and information richness on customer engagement : empirical analysis on Facebook event pages
Lee, Minwoo
;
Hong, Jung Hwa
;
Chung, Sunghun
;
Back, Ki-Joon
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 670-686
Persistent link: https://www.econbiz.de/10012492358
Saved in:
5
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
6
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
7
Dilemma of hotel reviews : the role of information processing and validation through metacognition
Huang, GuoQiong Ivanka
;
Wong, IpKin Anthony
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10012593218
Saved in:
8
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
9
Flying to quality : cultural influences on online reviews
Stamolampros, Panagiotis
;
Korfiatis, Nikolaos
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 496-511
Persistent link: https://www.econbiz.de/10011983334
Saved in:
10
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->