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~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of advertising"
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Consumer behaviour
264
Konsumentenverhalten
264
Advertising
219
Werbung
214
Internet marketing
188
Online-Marketing
188
Social Web
104
Social web
104
Advertising effects
102
Werbewirkung
102
Online retailing
78
Online-Handel
78
Brand management
70
Markenführung
70
Beziehungsmarketing
60
Relationship marketing
60
Brand image
50
Markenimage
50
Viral marketing
49
Virales Marketing
49
E-commerce
44
Electronic Commerce
44
Einzelhandel
42
Retail trade
42
Brand
39
Markenartikel
38
Social media
33
Customer satisfaction
28
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28
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24
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23
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20
Vertrauen
20
Luxury goods
17
Luxusgüter
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Vertriebsweg
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15
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468
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Aufsatz in Zeitschrift
Article in journal
470
Aufsatzsammlung
1
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Septianto, Felix
14
Eisend, Martin
8
Huh, Jisu
7
Thaichon, Park
7
Rodgers, Shelly
6
Segijn, Claire M.
5
Yan, Ruiliang
5
Dwivedi, Yogesh Kumar
4
Hudders, Liselot
4
Koslow, Scott
4
Liu-Thompkins, Yuping
4
Lou, Chen
4
Rana, Nripendra P.
4
Souiden, Nizar
4
Stafford, Marla Royne
4
Campbell, Colin L.
3
Gázquez-Abad, Juan Carlos
3
Kim, Su Jung
3
Ladhari, Riadh
3
Lee, Wei-Na
3
Malthouse, Edward C.
3
Martínez-López, Francisco J.
3
Northey, Gavin
3
Park, Jungkun
3
Pei, Zhi
3
Qi, Zhou
3
Quach, Sara
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Sasser, Sheila L.
3
Seo, Yuri
3
Srivastava, Jaideep
3
Taylor, Charles Raymond
3
Tran, Trang P.
3
Van Esch, Patrick
3
Viglia, Giampaolo
3
Wästlund, Erik
3
Yoon, Sukki
3
Abbasi, Amir Zaib
2
Akram, Umair
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of retailing and consumer services
Journal of advertising
Journal of business research : JBR
655
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
International journal of advertising : the review of marketing communications
262
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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ECONIS (ZBW)
470
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Attention marketing in fragmented entertainment : how
advertising
embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Inclusive
advertising
featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
5
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
6
Inclusive
advertising
for a better world
Viglia, Giampaolo
;
Tsai, Wanhsiu Sunny
;
Das, Gopal
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 643-646
Persistent link: https://www.econbiz.de/10014422127
Saved in:
7
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
8
Exploring the factors influencing consumer engagement behavior regarding short-form video
advertising
: a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
9
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
10
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
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