//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
~person:"Yoon, Hye Jin"
~subject:"Humor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Humor
Advertising
18
Advertising effects
18
Werbewirkung
18
Werbung
18
Consumer behaviour
9
Konsumentenverhalten
9
Gender
5
Geschlecht
5
Gewalt
5
Internet marketing
5
Online-Marketing
5
USA
5
United States
5
Violence
5
Emotion
4
Psychology of advertising
4
Social Web
4
Social web
4
Werbepsychologie
4
Humor advertising
3
Social norm
3
Soziale Norm
3
Cognition
2
Fernsehwerbung
2
Kognition
2
Native advertising
2
Online retailing
2
Online-Handel
2
Public services
2
Savings
2
Social Marketing
2
Social marketing
2
Sparen
2
Television advertising
2
Viral marketing
2
Virales Marketing
2
Öffentliche Dienstleistung
2
2021
1
Ad-context congruence
1
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
13
Language
All
English
13
Author
All
Yoon, Hye Jin
Eisend, Martin
8
Gulas, Charles S.
4
Oikarinen, Eeva-Liisa
4
Weinberger, Marc G.
4
Hoffmann, Stefan
3
Schwarz, Uta
3
Wang, Valerie Lynette
3
Wang, Yong Jian
3
Berthon, Pierre R.
2
Béal, Mathieu
2
Crawford, Heather J.
2
Cruthirds, Kevin W.
2
Gregory, Gary D.
2
Grégoire, Yany
2
Kim, Yeuseung
2
Laroche, Michel
2
Mayer, James Mark
2
Nepomuceno, Marcelo Vinhal
2
Pitt, Leyland F.
2
Richard, Marie-Odile
2
Sabri, Ouidade
2
Swani, Kunal
2
Wei, Jie
2
Abhishek
1
Ajitha, Soundararaj
1
Arning, Chris
1
Atta-Owusu, Kwadwo
1
Baaren, Rick B. van
1
Balabanis, George
1
Bandyopadhyay, Soumava
1
Barney, Christian
1
Barry, James M.
1
Barta, Sergio
1
Bayón, Tomás
1
Beard, Fred K.
1
Belanche, Daniel
1
Bhadury, Roop K.
1
Blackford, Benjamin J.
1
Boutsouki, Christina
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Will humor increase the effectiveness of human papillomavirus (HPV)
advertising
? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
2
Comedic violence in
advertising
: cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
3
Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin
;
Lee, Jongmin
;
Han, Jeong Yeob
;
Ko, Youngjee
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
Saved in:
4
Gender differences in arousal priming effects on humor
advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
5
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous
advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Saved in:
6
Using humour to increase effectiveness of shameful health issue
advertising
: testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
7
Understanding responses to comedic
advertising
aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
8
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
9
What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention
Kim, Yeuseung
;
Yoon, Hye Jin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010383779
Saved in:
10
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->