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~type_genre:"Aufsatz in Zeitschrift"
~subject:"Advertising"
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Advertising
Online-Marketing
7,441
Internet marketing
7,438
Consumer behaviour
6,481
Konsumentenverhalten
6,481
Werbung
5,335
Advertising effects
5,054
Werbewirkung
5,054
Social Web
4,080
Social web
4,080
Brand management
2,335
Markenführung
2,335
International marketing
2,196
Internationales Marketing
2,194
Brand image
1,716
Markenimage
1,716
USA
1,566
United States
1,563
Viral marketing
1,506
Virales Marketing
1,506
Online retailing
1,500
Online-Handel
1,500
Beziehungsmarketing
1,396
Relationship marketing
1,396
Marketing management
1,339
Marketingmanagement
1,339
E-commerce
1,294
Electronic Commerce
1,292
Theorie
921
Theory
921
Brand
893
Markenartikel
867
Social media
806
social media
737
Internet
693
Website
636
advertising
601
Celebrity endorsement
568
Celebrity-Werbung
568
Emotion
548
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2,828
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312
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5,374
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38
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Aufsatz in Zeitschrift
Article in journal
5,412
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780
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780
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694
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694
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615
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588
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222
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190
Sammelwerk
190
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55
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110
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7
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Eisend, Martin
36
Taylor, Charles Raymond
30
Kaiser, Harry M.
27
Pelsmacker, Patrick de
24
Septianto, Felix
24
Gierl, Heribert
23
Dahlén, Micael
21
Yoon, Sukki
20
Rosengren, Sara
19
Huh, Jisu
18
Stafford, Marla Royne
18
Yoon, Hye Jin
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Dens, Nathalie
14
Karray, Salma
14
Choi, Yung Kyun
13
Moser, H. R.
13
Wilson, Rick T.
13
Wu, Linwan
13
Carlson, Les
12
Chang, Chingching
12
Hudders, Liselot
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Torres, Ivonne M.
11
Tremblay, Victor J.
11
Bellman, Steven
10
Cheong, Yunjae
10
Diehl, Sandra
10
Dodoo, Naa Amponsah
10
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
Published in...
All
Journal of advertising research
202
International journal of advertising : the review of marketing communications
191
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
165
Journal of advertising
157
Journal of marketing communications
143
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
European journal of operational research : EJOR
60
International journal of internet marketing and advertising : IJIMA
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Psychology & marketing
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
40
Young consumers : insight and ideas for responsible marketers
36
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Economics letters
28
Marketing : ZFP ; journal of research and management
28
Journal of international consumer marketing
27
Applied economics
24
Asia Pacific journal of marketing and logistics
24
Information economics and policy : IEP
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
International journal of consumer studies
22
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Source
All
ECONIS (ZBW)
5,412
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1
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Date (oldest first)
1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
5
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
6
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
7
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
8
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
9
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
10
Advertising
of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international
advertising
1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
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