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~type_genre:"Aufsatz in Zeitschrift"
~subject:"Advertising"
~subject:"Relationship marketing"
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Advertising
Relationship marketing
Online-Marketing
7,470
Internet marketing
7,467
Consumer behaviour
6,506
Konsumentenverhalten
6,506
Werbung
5,349
Advertising effects
5,061
Werbewirkung
5,061
Social Web
4,096
Social web
4,096
Brand management
2,349
Markenführung
2,349
International marketing
2,207
Internationales Marketing
2,205
Brand image
1,727
Markenimage
1,727
USA
1,566
United States
1,563
Viral marketing
1,513
Virales Marketing
1,513
Online retailing
1,511
Online-Handel
1,511
Beziehungsmarketing
1,405
Marketing management
1,346
Marketingmanagement
1,346
E-commerce
1,304
Electronic Commerce
1,301
Theorie
922
Theory
922
Brand
897
Markenartikel
870
Social media
808
social media
742
Internet
695
Website
637
advertising
604
Celebrity endorsement
569
Celebrity-Werbung
569
Emotion
550
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3,680
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437
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6,713
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41
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Aufsatz in Zeitschrift
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6,754
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929
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929
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846
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846
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642
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615
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332
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274
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255
Sammelwerk
255
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109
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94
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73
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Ratgeber
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Conference paper
65
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Bibliography included
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Guidebook
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33
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20
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7
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Eisend, Martin
36
Taylor, Charles Raymond
30
Kaiser, Harry M.
27
Septianto, Felix
25
Pelsmacker, Patrick de
24
Gierl, Heribert
23
Dahlén, Micael
21
Ford, John B.
20
Yoon, Sukki
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Huh, Jisu
18
Yoon, Hye Jin
18
Zaccour, Georges
17
Campbell, Colin L.
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Thaichon, Park
15
Torres, Ivonne M.
15
Dens, Nathalie
14
Karray, Salma
14
Choi, Yung Kyun
13
Harrigan, Paul
13
Hudders, Liselot
13
Moser, H. R.
13
Wilson, Rick T.
13
Wu, Linwan
13
Carlson, Les
12
Chang, Chingching
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Chan, Kara
11
Dwivedi, Yogesh Kumar
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Ko, Eunju
11
Malik, Garima
11
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
Published in...
All
Journal of business research : JBR
236
Journal of advertising research
206
International journal of advertising : the review of marketing communications
193
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
162
Journal of advertising
158
Journal of retailing and consumer services
118
International journal of internet marketing and advertising : IJIMA
89
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
88
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
70
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
European journal of operational research : EJOR
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Psychology & marketing
59
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
52
Health marketing quarterly
49
Journal of marketing
49
Journal of marketing research : JMR
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of current issues and research in advertising
47
Industrial marketing management : the international journal for industrial and high-tech firms
45
Marketing letters : a journal of research in marketing
41
Journal of global marketing
40
The journal of product & brand management
40
Asia Pacific journal of marketing and logistics
38
Young consumers : insight and ideas for responsible marketers
38
Marketing intelligence & planning
37
Journal of business ethics : JOBE
36
Journal of the Academy of Marketing Science
35
International journal of electronic marketing and retailing : IJEMR
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of marketing management : MM
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Marketing : ZFP ; journal of research and management
31
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ECONIS (ZBW)
6,754
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1
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1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
9
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
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