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~type_genre:"Aufsatz in Zeitschrift"
~subject:"advertising"
~isPartOf:"Marketing i menedžment innovacij : m&mi"
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advertising
Internet marketing
12
Online-Marketing
12
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8
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Aufsatz in Zeitschrift
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Bacik, Radovan
2
Gavurova, Beata
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Gburova, Jaroslava
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Hajduova, Zuzana
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Hubska, Maryna
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Hutmanova, Nikoleta
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Jusko, Lubor
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Marketing i menedžment innovacij : m&mi
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
36
International journal of advertising : the quarterly review of marketing communications
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
22
Journal of promotion management : JPM
20
Journal of marketing research : JMR
18
International journal of internet marketing and advertising : IJIMA
16
Journal of marketing
16
Psychology & marketing
12
Journal of media business studies
10
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing management : MM
9
Journal of marketing research
9
Marketing science
9
Applied economics
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing
6
Health marketing quarterly
5
Journal of advertising research
5
Tourism economics : the business and finance of tourism and recreation
5
Health economics
4
History of retailing and consumption
4
International journal of consumer studies
4
International journal of procurement management
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Journal of macromarketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of the Operational Research Society : OR
4
Journal of travel and tourism marketing
4
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
4
Cogent business & management
3
Games
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production research
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
6
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1
Analysis of the impact of
advertising
on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava
;
Gavurova, Beata
;
Bacik, Radovan
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
Saved in:
2
The influence of
advertising
on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana
;
Hutmanova, Nikoleta
;
Jusko, Lubor
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
Saved in:
3
Estonian marketers' attitude towards podcasts as an innovative marketing channel
Resilient, Kaja
;
Kurtis, Mare
;
Ohlau, Aili
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 202-218
Persistent link: https://www.econbiz.de/10013202300
Saved in:
4
Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan
;
Gavurova, Beata
;
Gburova, Jaroslava
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
Saved in:
5
The impact of AI development on the development of marketing communications
Nesterenko, Volodymyr
;
Olefirenko, Oleg
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 169-181
Persistent link: https://www.econbiz.de/10014282101
Saved in:
6
Marketing strategies in the banking services sector with the help of data science
Zatonatska, Tetiana
;
Hubska, Maryna
;
Shpyrko, Viktor
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 121-127
Persistent link: https://www.econbiz.de/10013277516
Saved in:
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