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~type_genre:"Aufsatz in Zeitschrift"
~subject:"advertising"
~person:"Pieters, Rik"
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advertising
Advertising effects
6
Werbewirkung
6
Advertising
5
Consumer behaviour
4
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4
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4
Bayes-Statistik
2
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Aufsatz in Zeitschrift
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Pieters, Rik
Wilbur, Kenneth C.
5
Dens, Nathalie
4
Eisend, Martin
4
Knuth, Ingo
4
Pelsmacker, Patrick de
4
Prasad, Ashutosh
4
Zhang, Jianxiong
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Abdullahi, Shafiu Ibrahim
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Chintagunta, Pradeep K.
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Reijmersdal, Eva A. van
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Schweidel, David A.
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Septianto, Felix
3
Smith, Katherine Taken
3
Tang, Wansheng
3
Wedel, Michel
3
Baccarella, Christian V.
2
Bacik, Radovan
2
Beal, Virginia
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Boerman, Sophie C.
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Brady, Malcolm
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Chang, Chun-Tuan
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Dalakas, Vassilis
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research : JMR
1
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ECONIS (ZBW)
3
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1
Analyst earning forecasts and
advertising
and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
2
The buffer effect : the role of color when
advertising
exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Saved in:
3
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
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