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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Search: subject:"advertising"
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Subject
All
Online-Marketing
7,453
Internet marketing
7,445
Consumer behaviour
6,521
Konsumentenverhalten
6,521
Advertising
5,466
Werbung
5,407
Werbewirkung
5,088
Advertising effects
5,081
Social Web
4,081
Social web
4,081
Brand management
2,339
Markenführung
2,339
International marketing
2,336
Internationales Marketing
2,335
Brand image
1,719
Markenimage
1,719
USA
1,587
United States
1,583
Viral marketing
1,506
Virales Marketing
1,506
Online retailing
1,501
Online-Handel
1,501
Marketing management
1,407
Marketingmanagement
1,407
Beziehungsmarketing
1,402
Relationship marketing
1,402
E-commerce
1,307
Electronic Commerce
1,306
Theorie
1,119
Theory
1,119
Brand
905
Markenartikel
880
Social media
806
social media
737
Internet
705
Website
639
advertising
601
Celebrity endorsement
569
Celebrity-Werbung
569
Direct marketing
564
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Online availability
All
Undetermined
8,324
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1,096
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Article
17,556
Book / Working Paper
516
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Bibliography included
Article in journal
17,696
Aufsatz im Buch
4,100
Book section
4,100
Graue Literatur
2,634
Non-commercial literature
2,634
Working Paper
1,780
Arbeitspapier
1,626
Hochschulschrift
1,562
Thesis
1,141
Collection of articles of several authors
959
Sammelwerk
959
Aufsatzsammlung
510
Lehrbuch
504
Case study
479
Fallstudie
479
Textbook
429
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382
Ratgeber
355
Guidebook
329
Konferenzschrift
328
Conference paper
182
Konferenzbeitrag
182
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180
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173
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141
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141
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125
Handbuch
125
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124
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104
Glossary included
104
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99
Sammlung
99
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70
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64
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59
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58
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English
16,935
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982
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47
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40
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16
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7
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6
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6
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5
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5
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4
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3
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3
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3
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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Author
All
Gierl, Heribert
62
Pelsmacker, Patrick de
60
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
39
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Yoon, Sukki
28
Bellman, Steven
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Reijmersdal, Eva A. van
26
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Okazaki, Shintaro
22
Pauwels, Koen
22
Reid, Leonard N.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Grewal, Dhruv
20
Matthes, Jörg
20
Torres, Ivonne M.
20
Wilson, Rick T.
20
Campbell, Colin L.
19
Smit, Edith G.
19
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Institution
All
Europäische Kommission
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Springer Fachmedien Wiesbaden
2
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesministerium für Wirtschaft
1
Deutschland / Bundesregierung
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Europäische Union / Rat
1
Global Marketing Conference <2012, Seoul>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
MacLean Center for Clinical Medical Ethics
1
Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Agrarpolitik, Marktforschung und Wirtschaftssoziologie
1
Springer Gabler <Firma>
1
Svenska Handelshögskolan <Helsinki>
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
University of Chicago / Law School
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Duisburg <1980-2002>
1
Universität Hamburg
1
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Published in...
All
Journal of business research : JBR
655
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
309
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
262
International journal of internet marketing and advertising : IJIMA
218
Psychology & marketing
214
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
International marketing review
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
95
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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Source
All
ECONIS (ZBW)
18,072
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1
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1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
5
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
6
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
7
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
8
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
9
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
10
Advertising
of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international
advertising
1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
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