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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Amtsdruckschrift"
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Search: subject:"advertising"
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Subject
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Online-Marketing
7,508
Internet marketing
7,500
Consumer behaviour
6,560
Konsumentenverhalten
6,560
Advertising
5,506
Werbung
5,447
Werbewirkung
5,104
Advertising effects
5,097
Social Web
4,107
Social web
4,107
International marketing
2,407
Internationales Marketing
2,406
Brand management
2,354
Markenführung
2,354
Brand image
1,731
Markenimage
1,731
USA
1,618
United States
1,614
Online retailing
1,523
Online-Handel
1,523
Viral marketing
1,517
Virales Marketing
1,517
Marketing management
1,418
Marketingmanagement
1,418
Beziehungsmarketing
1,413
Relationship marketing
1,413
E-commerce
1,333
Electronic Commerce
1,331
Theorie
1,126
Theory
1,126
Brand
910
Markenartikel
884
Social media
809
social media
744
Internet
714
Website
640
advertising
605
Direct marketing
573
Direktmarketing
573
Celebrity endorsement
571
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Undetermined
8,378
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1,136
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Article
17,627
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623
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30
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Aufsatz in Zeitschrift
Bibliography included
Amtsdruckschrift
Article in journal
17,767
Aufsatz im Buch
4,110
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4,110
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2,635
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2,635
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1,781
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1,627
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1,141
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959
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959
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512
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504
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355
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330
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329
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182
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182
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180
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173
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141
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125
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125
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124
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104
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104
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99
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74
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7
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Gierl, Heribert
62
Pelsmacker, Patrick de
60
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
39
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Yoon, Sukki
28
Bellman, Steven
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Reijmersdal, Eva A. van
26
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Okazaki, Shintaro
22
Pauwels, Koen
22
Reid, Leonard N.
22
Torres, Ivonne M.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Grewal, Dhruv
20
Matthes, Jörg
20
Wilson, Rick T.
20
Campbell, Colin L.
19
Smit, Edith G.
19
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Europäische Kommission
8
UNCTAD / Secretariat
8
UNCTAD
5
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
4
Nordic Council of Ministers
4
OECD
4
Fördergesellschaft Marketing an der Universität Augsburg
3
Großbritannien / Committee on Financing the BBC
3
Großbritannien / Home Office
3
Europäische Union / Rat
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
International Trade Centre
2
Springer Fachmedien Wiesbaden
2
USA / International Trade Administration
2
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Aussenwirtschaftstag Nordrhein-Westfalen <10, 1996, Dortmund>
1
Aussenwirtschaftstag Nordrhein-Westfalen <7, 1993, Duisburg>
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesministerium für Wirtschaft
1
Deutschland / Bundesregierung
1
Deutschland / Bundeswehr / Universität Hamburg
1
Deutschland <Bundesrepublik> / Bundesministerium für das Post- und Fernmeldewesen
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Europarat
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Generaldirektion Informationsgesellschaft
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
1
Europäische Kommission / Statistisches Amt
1
Europäisches Parlament
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forskerkonference om Børn og TV-Reklame <1992, Skodsborg>
1
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
1
Frankreich / Section de l'Aménagement Durable des Territoires
1
Frankreich / Section des Activités Économiques
1
Frankreich / Service des Statistiques Industrielles
1
GfK Belgium <Körperschaft>
1
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All
Journal of business research : JBR
655
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
262
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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Source
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ECONIS (ZBW)
18,280
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1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
9
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
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