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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Search: subject:"advertising"
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| 3 applied filters
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Subject
All
Online-Marketing
7,517
Internet marketing
7,503
Consumer behaviour
6,553
Konsumentenverhalten
6,553
Advertising
5,500
Werbung
5,442
Werbewirkung
5,099
Advertising effects
5,092
Social Web
4,106
Social web
4,106
International marketing
2,389
Internationales Marketing
2,388
Brand management
2,353
Markenführung
2,353
Brand image
1,730
Markenimage
1,730
USA
1,612
United States
1,607
Online retailing
1,514
Online-Handel
1,514
Viral marketing
1,513
Virales Marketing
1,513
Marketing management
1,435
Marketingmanagement
1,435
Beziehungsmarketing
1,414
Relationship marketing
1,414
Electronic Commerce
1,329
E-commerce
1,324
Theorie
1,135
Theory
1,135
Brand
910
Markenartikel
884
Social media
808
social media
743
Internet
716
Website
643
advertising
605
Celebrity endorsement
570
Celebrity-Werbung
570
Direktmarketing
570
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All
Undetermined
8,369
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1,114
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Article
17,617
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618
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Aufsatz in Zeitschrift
Bibliography included
Glossary included
Article in journal
17,757
Aufsatz im Buch
4,110
Book section
4,110
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2,634
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2,634
Working Paper
1,780
Arbeitspapier
1,626
Hochschulschrift
1,565
Thesis
1,141
Collection of articles of several authors
959
Sammelwerk
959
Aufsatzsammlung
512
Lehrbuch
504
Case study
479
Fallstudie
479
Textbook
429
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382
Ratgeber
355
Konferenzschrift
330
Guidebook
329
Conference paper
182
Konferenzbeitrag
182
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180
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173
Amtsdruckschrift
141
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141
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125
Handbuch
125
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124
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104
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99
Sammlung
99
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74
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64
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English
17,078
German
1,002
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47
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40
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7
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6
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5
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5
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4
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3
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3
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3
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2
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2
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2
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2
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2
Swedish
1
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1
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1
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1
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Author
All
Gierl, Heribert
62
Pelsmacker, Patrick de
61
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
39
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Yoon, Sukki
28
Bellman, Steven
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Reijmersdal, Eva A. van
26
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Okazaki, Shintaro
23
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Pauwels, Koen
22
Reid, Leonard N.
22
Torres, Ivonne M.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Grewal, Dhruv
20
Matthes, Jörg
20
Wilson, Rick T.
20
Campbell, Colin L.
19
Smit, Edith G.
19
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Institution
All
Europäische Kommission
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Springer Fachmedien Wiesbaden
2
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Books on Demand GmbH <Norderstedt>
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesministerium für Wirtschaft
1
Deutschland / Bundesregierung
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Europäische Union / Rat
1
Global Marketing Conference <2012, Seoul>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
MacLean Center for Clinical Medical Ethics
1
Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Agrarpolitik, Marktforschung und Wirtschaftssoziologie
1
Slovenská technická univerzita v Bratislave
1
Springer Gabler <Firma>
1
Svenska Handelshögskolan <Helsinki>
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
University of Chicago / Law School
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Duisburg <1980-2002>
1
Universität Hamburg
1
Universität Regensburg / ibi research
1
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Published in...
All
Journal of business research : JBR
655
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
262
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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ECONIS (ZBW)
18,235
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1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
9
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
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