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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Search: subject:"advertising"
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Subject
All
Online-Marketing
7,677
Internet marketing
7,655
Consumer behaviour
6,492
Konsumentenverhalten
6,492
Advertising
5,436
Werbung
5,370
Advertising effects
5,072
Werbewirkung
5,072
Social Web
4,149
Social web
4,149
Brand management
2,361
Markenführung
2,361
International marketing
2,216
Internationales Marketing
2,214
Markenimage
1,720
Brand image
1,719
USA
1,585
United States
1,582
Viral marketing
1,527
Virales Marketing
1,527
Online retailing
1,502
Online-Handel
1,502
Beziehungsmarketing
1,442
Relationship marketing
1,441
Marketingmanagement
1,402
Marketing management
1,400
Electronic Commerce
1,336
E-commerce
1,310
Theorie
921
Theory
921
Brand
895
Markenartikel
873
Social media
806
social media
737
Internet
712
Website
665
advertising
601
Direktmarketing
571
Celebrity endorsement
569
Celebrity-Werbung
569
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8,329
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1,092
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17,553
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493
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5
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Aufsatz in Zeitschrift
Ratgeber
Article in journal
17,696
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4,100
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4,100
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2,634
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2,634
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1,780
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1,626
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1,141
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959
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504
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479
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382
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180
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141
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125
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124
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99
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English
17,102
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796
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49
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41
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7
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6
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5
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5
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4
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4
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3
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3
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3
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2
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2
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2
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1
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Author
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Gierl, Heribert
62
Pelsmacker, Patrick de
60
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
39
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Yoon, Sukki
28
Bellman, Steven
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Reijmersdal, Eva A. van
26
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Okazaki, Shintaro
22
Pauwels, Koen
22
Reid, Leonard N.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Grewal, Dhruv
20
Matthes, Jörg
20
Torres, Ivonne M.
20
Wilson, Rick T.
20
Campbell, Colin L.
19
Smit, Edith G.
19
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Institution
All
Springer Fachmedien Wiesbaden
5
Books on Demand GmbH <Norderstedt>
3
Europäische Kommission
3
Springer-Verlag GmbH
3
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
2
Springer Gabler <Firma>
2
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
BusinessVillage GmbH
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutscher Direktmarketing-Verband
1
Deutschland / Bundesregierung
1
Europäische Union / Rat
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Global Marketing Conference <2012, Seoul>
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
IVD Service GmbH
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Linde Verlag
1
MacLean Center for Clinical Medical Ethics
1
Redline Verlag
1
UVK Verlagsgesellschaft mbH
1
University of Chicago / Law School
1
marketing-Börse GmbH
1
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Published in...
All
Journal of business research : JBR
655
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
309
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
262
International journal of internet marketing and advertising : IJIMA
218
Psychology & marketing
214
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
International marketing review
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
95
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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Source
All
ECONIS (ZBW)
18,051
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1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
5
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
6
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
7
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
8
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
9
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
10
Advertising
of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international
advertising
1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
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