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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
~subject:"Advertising effects"
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Search: subject:"advertising"
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Advertising effects
Online-Marketing
7,697
Internet marketing
7,675
Consumer behaviour
6,512
Konsumentenverhalten
6,512
Advertising
5,448
Werbung
5,382
Werbewirkung
5,078
Social Web
4,159
Social web
4,159
Brand management
2,374
Markenführung
2,374
International marketing
2,227
Internationales Marketing
2,225
Markenimage
1,730
Brand image
1,729
USA
1,585
United States
1,582
Viral marketing
1,533
Virales Marketing
1,533
Online retailing
1,510
Online-Handel
1,510
Beziehungsmarketing
1,450
Relationship marketing
1,449
Marketingmanagement
1,409
Marketing management
1,407
Electronic Commerce
1,341
E-commerce
1,316
Theorie
921
Theory
921
Brand
898
Markenartikel
875
Social media
808
social media
740
Internet
713
Website
666
advertising
603
Direktmarketing
571
Celebrity endorsement
570
Celebrity-Werbung
570
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267
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5,034
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43
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Aufsatz in Zeitschrift
Ratgeber
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5,060
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609
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449
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Pelsmacker, Patrick de
43
Gierl, Heribert
42
Dens, Nathalie
27
Eisend, Martin
26
Taylor, Charles Raymond
23
Septianto, Felix
21
Reijmersdal, Eva A. van
19
Bellman, Steven
18
Chang, Chingching
18
Yoon, Hye Jin
18
Yoon, Sukki
18
Dahlén, Micael
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Stafford, Marla Royne
16
Hudders, Liselot
15
Phau, Ian
15
Roy, Subhadip
15
Torres, Ivonne M.
15
Varan, Duane
15
Muehling, Darrel D.
14
Rosengren, Sara
14
Smit, Edith G.
14
Tucker, Catherine
14
Choi, Yung Kyun
13
Pauwels, Koen
13
Rozendaal, Esther
13
Wilbur, Kenneth C.
13
Wilson, Rick T.
13
Bakir, Aysen
12
Chan, Kara
12
Ford, John B.
12
Huh, Jisu
12
Ilicic, Jasmina
12
Kaiser, Harry M.
12
Kennedy, Rachel
12
Wu, Linwan
12
Bergkvist, Lars
11
Buijzen, Moniek
11
Cheong, Yunjae
11
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Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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Journal of advertising research
262
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
183
Psychology & marketing
119
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Journal of current issues and research in advertising : JCIRA
59
Marketing letters : a journal of research in marketing
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
48
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
34
Journal of marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
Journal of marketing management : MM
27
International journal of pharmaceutical and healthcare marketing : IJPHM
26
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ECONIS (ZBW)
5,078
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1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
7
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
8
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
9
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
10
Effects of an ad valorem Web Tax in a Cournot-Nash market for digital
advertising
D'Andria, Diego
- In:
International tax and public finance
30
(
2023
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013542148
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