//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
7,528
Internet marketing
7,511
Consumer behaviour
6,510
Konsumentenverhalten
6,510
Advertising
5,504
Werbung
5,434
Werbewirkung
5,075
Advertising effects
5,073
Social Web
4,096
Social web
4,096
International marketing
2,390
Internationales Marketing
2,388
Brand management
2,343
Markenführung
2,343
Brand image
1,716
Markenimage
1,716
USA
1,617
United States
1,613
Online retailing
1,508
Online-Handel
1,508
Viral marketing
1,508
Virales Marketing
1,508
Marketingmanagement
1,449
Marketing management
1,437
Beziehungsmarketing
1,403
Relationship marketing
1,403
Electronic Commerce
1,324
E-commerce
1,317
Theorie
1,040
Theory
1,040
Brand
895
Markenartikel
869
Social media
806
social media
737
Internet
706
Website
637
advertising
601
Celebrity endorsement
568
Celebrity-Werbung
568
Direktmarketing
558
more ...
less ...
Online availability
All
Undetermined
8,348
Free
1,094
Type of publication
All
Article
17,553
Book / Working Paper
570
Journal
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Textbook
Article in journal
17,696
Aufsatz im Buch
4,100
Book section
4,100
Graue Literatur
2,634
Non-commercial literature
2,634
Working Paper
1,780
Arbeitspapier
1,626
Hochschulschrift
1,562
Thesis
1,141
Collection of articles of several authors
959
Sammelwerk
959
Aufsatzsammlung
510
Lehrbuch
504
Case study
479
Fallstudie
479
Bibliografie enthalten
382
Bibliography included
382
Ratgeber
355
Guidebook
329
Konferenzschrift
328
Conference paper
182
Konferenzbeitrag
182
Dissertation u.a. Prüfungsschriften
180
Conference proceedings
173
Amtsdruckschrift
141
Government document
141
Handbook
125
Handbuch
125
Reprint
124
Glossar enthalten
104
Glossary included
104
Collection of articles written by one author
99
Sammlung
99
Article
70
Bibliographie
64
Statistik
59
Mehrbändiges Werk
58
Multi-volume publication
58
more ...
less ...
Language
All
English
17,170
German
805
French
46
Spanish
40
Italian
16
Hungarian
7
Russian
6
Dutch
5
Serbian
5
Polish
4
Portuguese
4
Bulgarian
3
Czech
3
Finnish
3
Arabic
2
Danish
2
Croatian
2
Slovak
2
Albanian
2
Romanian
1
Swedish
1
Turkish
1
Ukrainian
1
Vietnamese
1
more ...
less ...
Author
All
Gierl, Heribert
62
Pelsmacker, Patrick de
61
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
39
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Yoon, Sukki
28
Bellman, Steven
27
Ford, John B.
27
Huh, Jisu
27
Dahlén, Micael
26
Reijmersdal, Eva A. van
26
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Okazaki, Shintaro
23
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Pauwels, Koen
22
Reid, Leonard N.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Grewal, Dhruv
20
Matthes, Jörg
20
Torres, Ivonne M.
20
Wilson, Rick T.
20
Campbell, Colin L.
19
Smit, Edith G.
19
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
15
Europäische Kommission
3
Springer Gabler <Firma>
3
Springer-Verlag GmbH
3
Russell Sage Foundation
2
Uni-Taschenbücher GmbH
2
Absatzwirtschaftliche Gesellschaft
1
Academia de Studii Economice <Bukarest> / Catedra de Relaţii Economice Internaţionale
1
Academy of Marketing
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutscher Dialogmarketing Verband
1
Deutscher Direktmarketing-Verband
1
Deutschland / Bundesregierung
1
Europäische Union / Rat
1
Global Marketing Conference <2012, Seoul>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
MacLean Center for Clinical Medical Ethics
1
Nomos Verlagsgesellschaft
1
Palgrave Macmillan <Firma>
1
UVK Verlagsgesellschaft mbH
1
University of Chicago / Law School
1
Verlag Franz Vahlen
1
W. Kohlhammer GmbH
1
Wiley-VCH
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
655
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
309
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
262
International journal of internet marketing and advertising : IJIMA
218
Psychology & marketing
214
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
International marketing review
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
95
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
more ...
less ...
Source
All
ECONIS (ZBW)
18,125
Showing
1
-
10
of
18,125
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
5
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
6
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
7
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
8
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
9
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
10
Advertising
of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international
advertising
1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->