//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
International marketing
73
Internationales Marketing
73
Werbung
32
Advertising
31
Consumer behaviour
20
Konsumentenverhalten
20
Marketing management
20
Marketingmanagement
20
Globalisierung
18
Globalization
18
Welt
15
World
15
Marketing theory
14
Marketingtheorie
14
Advertising effects
12
USA
12
United States
12
Werbewirkung
12
Multinationales Unternehmen
10
Transnational corporation
10
Brand management
9
Markenführung
9
Advertising planning
8
Brand
8
Brand image
8
China
8
Markenartikel
8
Markenimage
8
Werbeplanung
8
Cultural identity
7
Export
7
Kulturelle Identität
7
Developing countries
6
E-commerce
6
Electronic Commerce
6
Entwicklungsländer
6
Großbritannien
6
Psychology of advertising
6
United Kingdom
6
Werbepsychologie
6
more ...
less ...
Type of publication
All
Article
103
Book / Working Paper
21
Type of publication (narrower categories)
All
Reprint
Article in journal
18,219
Aufsatz in Zeitschrift
18,219
Aufsatz im Buch
4,152
Book section
4,152
Graue Literatur
2,660
Non-commercial literature
2,660
Working Paper
1,816
Arbeitspapier
1,656
Hochschulschrift
1,570
Thesis
1,141
Collection of articles of several authors
959
Sammelwerk
959
research-article
832
Aufsatzsammlung
532
Lehrbuch
507
Case study
479
Fallstudie
479
Textbook
430
Bibliografie enthalten
382
Bibliography included
382
Ratgeber
356
Konferenzschrift
338
Guidebook
330
Conference paper
189
Konferenzbeitrag
189
Dissertation u.a. Prüfungsschriften
180
Conference proceedings
173
review-article
156
Amtsdruckschrift
126
Government document
126
Handbook
125
Handbuch
125
Glossar enthalten
104
Glossary included
104
Collection of articles written by one author
99
Sammlung
99
review
96
Article
81
Bibliographie
64
more ...
less ...
Language
All
English
124
Author
All
Douglas, Susan P.
4
Craig, C. S.
3
Malhotra, Naresh K.
3
Sheth, Jagdish N.
3
Zinkhan, George M.
3
Cavusgil, S. Tamer
2
Jacobs, Laurence W.
2
Katsikeas, Constantine S.
2
Kline, Stephen
2
Koed Madsen, Tage
2
Kotabe, Masaaki
2
Leiss, William
2
Roth, Martin S.
2
Samiee, Saeed
2
Samli, A. Coskun
2
Solberg, Carl Arthur
2
Wills, James R.
2
Yip, George S.
2
Aaby, Nils-Erik
1
Agarwal, James
1
Ahmed, Zafar U.
1
Andersen, Poul Henrik
1
Andrews, Demetra
1
Applbaum, Kalman
1
Asugman, Gulden
1
Aulakh, Preet S.
1
Bacchiocchi, Emanuele
1
Baker, William E.
1
Barnard, Neil
1
Bloom, Helen
1
Bowie, David
1
Branthwaite, A.
1
Brodie, Roderick J.
1
Brouthers, Lance Eliot
1
Buckley, Peter J.
1
Cadogan, John W.
1
Caton, Dennis
1
Cha, Sandra E.
1
Chandler, David
1
Chandra, Aruna
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
Published in...
All
International marketing ; Vol. 2
16
International marketing ; Vol. 1
12
Routledge library editions / Advertising
12
Cross-cultural and critical perspectives on brands
9
International marketing ; Vol. 3
9
Theoretical and empirical perspectives in critical marketing studies
6
Measuring and managing brands
4
The evolution of integrated marketing communications : the customer-driven marketplace
4
Legends in marketing
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing-mix strategies - product strategy and promotion strategy
3
Rapid internationalization and international new ventures
3
Small business exporting: adoption of innovation
3
The evolution of brands : from signals of quality to storehouses of trust
3
Evolving and emerging issues in marketing strategy
2
Macromarketing - a global focus ; Vol. 2
2
Macromarketing - a global focus ; Vol. 4
2
Qualitative marketing research : approaches, techniques and analysis
2
The development of critical perspectives in marketing
2
The impact of theory on representations of the consumer and the marketing organisation
2
Advances in service network analysis
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Chris Argyris : critical evaluations in business and management
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Ethics, environment and social impacts
1
Future directions
1
Global-local consumption
1
Ideas with impact
1
International entrepreneurship
1
International management of research and development
1
Michael Porter ; Vol. 4
1
Routledge library editions / International business
1
Sage library in business and management
1
Strategy and globalization ; Vol. 1
1
Strategy and globalization ; Vol. 2
1
The Harvard business review classics series
1
The Harvard business review paperback series
1
more ...
less ...
Source
All
ECONIS (ZBW)
124
Showing
1
-
10
of
124
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The business of
advertising
Moran, Clarence
-
2013
-
[Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
Saved in:
2
Advertising
at the crossroads : federal regulation vs voluntary controls
Geller, Max A.
-
2013
-
[Nachdr. der Ausg.] Ronald Press Company, New York, 1952
Persistent link: https://www.econbiz.de/10009738982
Saved in:
3
Global
advertising
practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
Saved in:
4
The economic implications of
advertising
Firestone, Otto John
-
2013
-
[Nachdr. der Ausg.] Methuen, Toronto & London, 1967
Persistent link: https://www.econbiz.de/10009740901
Saved in:
5
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
6
Introducing E-MARKPLAN : a practical methodology to plan e-marketing activities
Krishnamurthy, Sandeep
-
2009
Persistent link: https://www.econbiz.de/10003837008
Saved in:
7
Unintended consequences in the evolution of affiliate marketing networks : a complexity approach
Mariussen, Anastasia
;
Daniele, Roberto
;
Bowie, David
- In:
Advances in service network analysis
,
(pp. 127-142)
.
2012
Persistent link: https://www.econbiz.de/10009311427
Saved in:
8
Brand
advertising
as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
9
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
10
Advertising
today and tomorrow
Evans, W. A.
-
2013
-
[Nachdr. der Ausg.] George Allen & Unwin, London, 1974
Persistent link: https://www.econbiz.de/10009738981
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->