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~person:"Eisend, Martin"
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Search: subject:"advertising"
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Advertising
49
Werbung
48
Advertising effects
29
Werbewirkung
29
Consumer behaviour
24
Konsumentenverhalten
24
Meta-analysis
15
Meta-Analyse
14
Humor
9
Gender
8
Geschlecht
8
Advertising media
7
Internet marketing
7
Online-Marketing
7
Werbeträger
7
Market research
6
Marktforschung
6
Deutschland
5
Germany
5
Psychology of advertising
5
Werbepsychologie
5
Ethnic group
4
Ethnische Gruppe
4
Marketingmanagement
4
Social role
4
Soziale Rolle
4
advertising
4
Advertising planning
3
Brand management
3
Cultural identity
3
Empirical method
3
Empirische Methode
3
Fernsehwerbung
3
Gender studies
3
Geschlechterforschung
3
Kulturelle Identität
3
Markenführung
3
Marketing management
3
Marketing theory
3
Marketingtheorie
3
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Undetermined
34
Free
8
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Article
56
Book / Working Paper
14
Type of publication (narrower categories)
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Article in journal
53
Aufsatz in Zeitschrift
53
Konferenzschrift
9
Collection of articles of several authors
8
Sammelwerk
8
Aufsatz im Buch
6
Book section
6
Conference proceedings
5
Aufsatzsammlung
3
Conference paper
2
Konferenzbeitrag
2
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English
69
Undetermined
1
Author
All
Eisend, Martin
Pelsmacker, Patrick de
92
Kaiser, Harry M.
88
Gierl, Heribert
84
Kreutzer, Ralf T.
70
Taylor, Charles Raymond
66
Bauer, Hans H.
65
Anderson, Simon P.
62
Esch, Franz-Rudolf
57
Kind, Hans Jarle
54
Okazaki, Shintaro
51
Dens, Nathalie
50
Diehl, Sandra
43
Wilbur, Kenneth C.
43
Bruhn, Manfred
42
Mueller, Barbara
42
Peitz, Martin
42
Septianto, Felix
42
Goldfarb, Avi
40
Silk, Alvin J.
40
Tucker, Catherine
40
Chan, Kara
39
Pepels, Werner
39
Franses, Philip Hans
38
Nilssen, Tore
38
Reijmersdal, Eva A. van
37
Rossiter, John R.
37
Terlutter, Ralf
37
Fritz, Wolfgang
36
Meffert, Heribert
36
Stafford, Marla Royne
36
Saffer, Henry
35
Sørgard, Lars
35
Skiera, Bernd
34
Berndt, Ernst R.
33
Dahlén, Micael
33
Fantapié Altobelli, Claudia
33
Ghose, Anindya
33
Hudders, Liselot
33
Huh, Jisu
33
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Institution
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
12
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the review of marketing communications
6
Advances in advertising research
5
SpringerLink / Bücher
5
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Research
3
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing letters : a journal of research in marketing
2
Cutting edge international research
1
European Advertising Academy / Research
1
Gabler Research
1
Handbook of research on international advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing Letters
1
Springer eBook Collection
1
Springer eBook Collection / Business and Management
1
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Source
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ECONIS (ZBW)
69
RePEc
1
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1
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70
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1
Diversity and inclusion in
advertising
research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
A little context, please! : understanding consumer responses to online
advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
3
When the medium is the message : a meta-analysis of creative media
advertising
effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
4
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
5
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
6
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
7
Mini-film
advertising
and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
8
Lethal versus reproductive disease appeals in preventive health
advertising
: the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
9
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
10
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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